Senior Director, Content Marketing

November 6

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Risepoint

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Education • B2B

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

1001 - 5000 employees

Founded 2007

📚 Education

🤝 B2B

📋 Description

• Build and own a scalable, insight-driven content strategy that maximizes discoverability across channels, ensuring partner programs surface in traditional search, AI-Enabled search (AEO) and emerging discovery platforms (Reddit, Tiktok, etc) • Develop full-funnel content frameworks that clearly define audience, purpose, messaging hierarchy, and channel-specific formats. Establish how messaging ladders into SEO/AEO requirements while still reflecting brand storytelling and audience needs. • Act as a thought leader on AEO/SEO content. • Translate complex partner brand strategies into clear, differentiated content plans that resonate with prospective students • Define and maintain editorial standards, voice guidelines, and review processes that ensure quality, clarity, and consistency • Act as the strategic content lead across campaigns and initiatives, connecting storytelling to measurable business outcomes • Evangelize the use of emerging tech and AI to streamline and optimize workflows and deliverables • Lead the integration of AEO/SEO best practices into every content type and channel. • Use analytics, performance dashboards, and student behavior data to continuously refine content strategies and priorities • Build a roadmap for content testing and experimentation including messaging variants, format tests, and modular content strategies • Lead the integration of structured content and metadata strategies that support personalization, AEO, and omnichannel performance • Leverage search and AI insights to proactively identify emerging topics, gaps, and high-opportunity content areas • Support keyword strategy ensuring content aligns with the evolving ways students search. • Lead, mentor, and grow a team of writers, editors, managers and strategists, and their direct reports • Align team structure, roles, and processes to support evolving business needs across a portfolio of university partners • Establish performance goals, workflows, and review cadences to improve speed, quality, and impact of content delivery • Champion a culture of creativity, collaboration, and accountability within the content team and across functions • Oversee onboarding, training, and upskilling programs to ensure the team remains current on best practices, tools, and trends • Serve as the strategic bridge between Brand, Content, and Creative teams to ensure integrated, high-impact storytelling • Collaborate with Digital Experience, particularly SEO/AEO and Integrated Marketing to align content with student journey stages and product narratives and create a unified discoverability strategy. • Partner with paid media to ensure paid/organic discoverability are integrated, maximizing both scale and efficiency. • Partner with the AI Enablement Lead to embed generative AI tools into planning, briefing, and production workflows • Work closely with Partner Marketing and Field teams to localize content strategies and align with institutional needs • Represent the content function in leadership forums and cross-functional planning meetings, providing a strong POV on content’s role in growth • Build strong relationships with cross-functional stakeholders, proactively setting and managing expectations around content scope, timelines, and outcomes to ensure alignment and accountability across initiatives • Manage relationships with cross-functional stakeholders across Marketing, Paid Media, Digital Experience, Brand, Content, and Partner teams, ensuring creative alignment, clarity of expectations, and timely feedback loops • Perform in accordance with Risepoint Policies • Perform other duties as assigned

🎯 Requirements

• Bachelor’s Degree Journalism, Communications, English, Marketing, or a related field • Master’s Degree Strategic Communication, Integrated Marketing Communications, Digital Media • 10+ years of experience in content strategy, brand storytelling, editorial leadership or SEO/AEO content strategy within a fast-paced, marketing driven, digital-first organization (inhouse and agency experience preferred) • Proven experience building fullfunnel content strategies that align with business objectives, brand voice, and audience needs — from awareness to conversion and beyond • Proven expertise in SEO strategy, AI-enabled search and content discoverability with measurable results in driving organic growth across multiple channels. • Deep knowledge of search algorithm evolution, structured data, schema and metadata strategies that improve content ranking and visibility in AI-driven ecosystems. • Experience leveraging search intelligence tools to inform strategy and execution. • Advanced knowledge of keyword research, clustering, and semantic optimization with proven success scaling organic visibility and traffic. • Experience building keyword driven editorial strategies and connecting them to measurable outcomes. • Deep understanding of messaging development, narrative structure, and content channel strategy (web, social, email, video, paid, etc.) • Strong editorial judgment and exceptional writing/editing skills able to balance creativity with precision, and brand storytelling with performance goals • Experienced leader and mentor with a track record of building and scaling content teams, elevating quality, and fostering a culture of accountability, collaboration, and growth • Comfortable working across complex, matrixed environments with multiple stakeholders and competing priorities • Strong analytical mindset —able to use data and insights to drive decision-making, experimentation, and optimization • Adept at partnering with design, UX/DX, and video teams to bring cohesive narratives to life across touchpoints • Experience with AI-driven content creation tools or large-scale personalization programs such as Jasper, Claude, Boords, and Katalist.

🏖️ Benefits

• 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off • Supplemental Benefits: Wellness program, Alternative medicine options, Pet discounts, Accident, Critical Illness and Hospital Indemnity • Personal and Professional Development: Continuous Professional and Leadership Development Programs, Tuition Reimbursement for employees and their dependents, Rewards & Recognition programs