Senior Director, Digital Optimization

October 31

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Risepoint

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Education • B2B

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

1001 - 5000 employees

Founded 2007

📚 Education

🤝 B2B

📋 Description

• Define and oversee CRO and personalization strategies across Risepoint’s web and landing page portfolio • Manage overall experimentation and personalization ideation and execution across entire university portfolio • Build and scale a testing program (A/B, MVT, personalization, journey tests) with strong hypothesis development, ideation pipelines, and prioritization frameworks • Drive adoption of scalable testing practices across the partner ecosystem that delivers measurable lead and app growth and testing velocity • Lead development of audience segmentation, targeting, and personalization strategies in a phased approach across partner sites using machine learning and enterprise-grade tools • Partner with Analytics, Tech, and Marketing to create audience models and implement enterprise-wide personalization strategies to drive scalable, student-centered experiences • Proactively map ideal state student experiences and next best action leveraging 1st and 3rd party data • Identify opportunities to collect first party data while driving leads • Drive advanced use of web and journey analytics, swimlane analysis, and attribution models to identify opportunities, measure impact, and guide optimization strategies • Partner with Analytics to embed CRO and personalization insights into dashboards and reporting frameworks • Lead user research studies, and turn audience and market research findings into actionable insights and strategies • Collaborate with SEO, AEO, UX, and Content leaders to align optimization strategies with search, content, and design best practices • Build and mentor a team of CRO managers and specialists, fostering a culture of experimentation, learning, and measurable performance, and consistent best practices

🎯 Requirements

• Bachelor’s degree • MBA or related Master’s degree • 12+ years of digital optimization, CRO, personalization, or digital product management experience • CRO, experimentation, or analytics certifications (e.g., Optimizely, Intellimize, Adobe Target, GA4) • Experience in multi-site, multi-brand ecosystems and with large-scale personalization programs • Proven experience creating and implementing enterprise-wide personalization strategies that deliver measurable business impact • Hands-on expertise with best-in-class experimentation and personalization platforms, analytics tools, and machine learning applications • Proven experience leading CRO and personalization during digital transformation or platform migrations • Experience in higher education, OPM, or similarly complex multi-brand companies • CRO frameworks, A/B testing, MVT, personalization strategies, and ideation/prioritization methods. • Web and journey analytics, swimlane analysis, and advanced attribution models. • Proven track record in increasing testing velocity and driving measurable impact on conversion and revenue. • Experience with audience modeling, enterprise personalization strategies, and machine learning personalization approaches • Ability to partner with Tech, UX, Analytics, and Marketing to influence design systems, scalable testing frameworks, AI integration, and migration support • Leadership and cross-functional collaboration in large organizations, including change management and building testing cultures

🏖️ Benefits

• 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off • Supplemental Benefits: Wellness program, Alternative medicine options, Pet discounts, Accident, Critical Illness and Hospital Indemnity • Personal and Professional Development: Continuous Professional and Leadership Development Programs, Tuition Reimbursement for employees and their dependents, Rewards & Recognition programs