Head of CRM

Job not on LinkedIn

September 26

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Logo of Risk.Inc

Risk.Inc

Gaming • Gambling

Risk. Inc. is a dynamic company blazing a unique trail in the global entertainment industry, particularly focusing on iGaming and sports betting. The company embraces risk as an integral part of its strategy to innovate and expand rapidly across new markets and territories. With over 300,000 customers and 600 employees in more than 20 locations, Risk. Inc. seeks to redefine the entertainment landscape through bold creativity, technology innovation, and strategic partnerships. The company's mission is to adopt daring approaches, foster a vibrant community of industry talents, and lead the market with its cutting-edge solutions.

201 - 500 employees

🎮 Gaming

🎲 Gambling

📋 Description

• Develop and execute a comprehensive CRM strategy focused on player retention, engagement, and increasing LTV across all segments • Implement advanced segmentation and personalization based on player behavior, value (ARPU, LTV, Bonus Rate, etc.), preferences, and activity levels • Track and analyze CRM performance using key metrics: OR, CTR, CR, RR, DAU/WAU/MAU, churn rate, bonus cost, act days • Work closely with product, marketing, BI, and design teams to ensure alignment and seamless implementation of CRM initiatives • Continuously explore new CRM tactics, run A/B and multivariate tests, and apply data-driven insights to improve campaign performance

🎯 Requirements

• 3–5 years of CRM experience • At least 1–2 years in a team lead or head-level position within iGaming/Gambling • Deep understanding of player funnels, lifecycle stages, behavioural analytics, and retention metrics • Hands-on experience with CRM platforms • Proven ability to build and manage trigger-based, rule-based, and behaviour-driven communication flows • Strong command of Excel/Google Sheets • Experience working with BI tools (e.g., Tableau, Looker, Power BI) • Leadership and communication skills with the ability to set goals, motivate teams, and drive performance

🏖️ Benefits

• Children Allowance • Mental Health Support • Sport Activities • Language Courses • Automotive Services • Veterinary Services • Home Office Setup Assistance • Dental Services • Books and Stationery • Training • Compensation • Massage

Apply Now
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