Senior Product Marketing Specialist

🕒 August 6

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Roadie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🍽️ Food & Beverage

🏥 Healthcare

🏗️ Construction

Food & Beverage • Healthcare • Construction

Roadie is a crowdsourced delivery platform that provides local same-day delivery across the United States. As a UPS company since 2021, it offers reliable delivery solutions with a network of 200,000 drivers, enabling efficient last-mile shipping for various industries like retail, e-commerce, and healthcare. Roadie's services include handling deliveries for bulky items, returns processing, and providing delivery solutions for a wide range of industries including airline luggage, grocery, and construction supplies. Their platform supports streamlined delivery operations with real-time tracking, 24/7/365 availability, and seamless API integration, making Roadie an ideal solution for businesses looking to improve their logistics and delivery capabilities.

📋 Description

• Define product positioning and lead go-to-market strategies and launches that drive awareness, adoption, and usage across key driver segments • Partner with technology teams on product updates, feature releases, and UX/UI changes, translating technical developments into driver communications • Build integrated product marketing plans for Roadie’s product offerings • Develop messaging frameworks, value propositions, and content for diverse audiences throughout the driver journey • Collaborate with Communications on the annual messaging guide using driver insights, product knowledge, and organizational priorities • Anticipate communication needs from the product roadmap and plan blog posts, automated updates, social content, and paid media insights • Turn product performance, customer feedback, and competitive intelligence into recommendations for product roadmaps, positioning, and go-to-market teams • Track launch success, adoption, engagement, retention, and message resonance, translating results into leadership recommendations • Optimize Braze Canvas flows, tagging structures, and data points to improve segmentation, reporting accuracy, and experimentation

🎯 Requirements

• 4+ years of product marketing experience, including messaging, positioning, competitive research, sales enablement, and go-to-market strategy • Product launch experience strongly preferred • Ability to influence and drive outcomes across Sales, Marketing, Product, and Operations • Strong storytelling and communication skills • Ability to translate complex product capabilities into clear narratives for technical and non-technical audiences • Curiosity about market trends, customer behavior, and emerging opportunities • Excellent project management skills managing complex initiatives across multiple stakeholders • Collaborative, resourceful, and solutions-oriented mindset • Flexibility to thrive in a fast-paced, evolving environment • Must be authorized to work for any employer in the U.S.; visa sponsorship is not available

🏖️ Benefits

• Competitive compensation packages • 100% covered health insurance premiums for yourself • 401k with company match • Tuition and student loan repayment assistance • Flexible work schedule with unlimited PTO • Monthly 3-day weekends • Monthly WFH stipend • Paid sabbatical leave for tenured team members • The technology you need to get the job done