Lead Web Analyst

Job not on LinkedIn

November 6

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $96.9k - $145.3k / year

⏰ Full Time

🟠 Senior

🧐 Analyst

Apply Now

Receive Emails with Similar Jobs

UR Ventures

WebsiteLinkedInAll Job Openings

Education • B2B • Science

UR Ventures is the innovation and commercialization arm of the University of Rochester, focused on advancing research and academic entrepreneurship. It connects university faculty and researchers with industry partners to facilitate the development of new technologies and businesses that can positively impact society. UR Ventures promotes collaboration, creativity, and knowledge transfer, thereby contributing to the university's mission of making the world ever better.

11 - 50 employees

📚 Education

🤝 B2B

🔬 Science

📋 Description

• Leads a comprehensive web analytics and digital performance tracking program across the enterprise, including the University, URMC, and affiliates. • Leads the tracking and evaluation efforts across multiple sources, including traffic from paid, organic, social, generative AI, and other referral sources. • Oversees the integration of digital marketing goals with digital strategy and technical systems and environments to deliver actionable insights and recommendations to support strategic decision-making. • Designs scalable, privacy-aware solutions that improve user experience and campaign performance, supports institutional web strategy, and enhances operational efficiency. • Advances data governance, manages risk, and drives continuous optimization and innovation across the digital ecosystem. • Develops, implements, and manages analytics and performance tracking for web and digital elements across the enterprise. • Ensures that dashboards accurately reflect real‑time performance. • Partners with digital, marketing, and content strategists and specialists to define key performance indicators (KPIs) and ensure accurate and efficient measurement in conformance with privacy regulations, policies, and best practices.

🎯 Requirements

• Bachelor's degree in Analytics, Digital Marketing, Computer Science, Information Systems, or related field • 7 years of experience in web analytics, data integration, or digital marketing operations, or related field required • Expert knowledge in dashboard and visualization tools, scripting languages, and cloud data platforms required • Analytical and strategic skills, with the ability to translate complex data into trends, insights, and actionable and strategic recommendations required • Ability to work collaboratively and communicate information across technical and non-technical teams required • Google Analytics, Adobe Analytics, or related analytics/data-integration certification upon hire preferred

🏖️ Benefits

• Health insurance • Professional development opportunities