Senior Manager, Marketing Operations

November 6

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Rockbot

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Founded in 2010, Rockbot empowers businesses to maximize their in-location experience through media. Offering Music, TV, and Digital Signage through an acclaimed single platform solution, Rockbot enables the world's largest companies, and thousands of SMBs, to deliver the best in-location experience, simpler.

51 - 200 employees

📋 Description

• Own the marketing automation and CRM ecosystem, with hands-on expertise in Salesforce/HubSpot, as well as GA4. • Manage integrations across the martech stack, ensuring clean data flow and system reliability. • Evaluate and implement new technologies as needed to improve marketing performance and scalability. • Build and maintain dashboards in Hubspot, Salesforce, or Domo (or similar BI/data visualization platforms) to provide visibility into pipeline health, campaign ROI, funnel performance, and marketing contribution to revenue. • Partner with RevOps, Sales Ops, and Finance to align on goals, KPIs, and reporting standards. • Provide actionable insights and recommendations to marketing and executive leadership. • Understand and manage the operational complexity of scaling marketing across franchise systems, multi-location enterprises, and parent–child account hierarchies, ensuring data accuracy, attribution integrity, and visibility across both local and corporate levels. • Design, document, and optimize lead lifecycle processes, including lead scoring, routing, and attribution. • Oversee campaign operations, ensuring flawless execution and measurement of digital, demand generation, and ABM programs. • Champion marketing and sales alignment by driving consistency in data, reporting, and shared goals. • Advise on marketing planning and budget allocation, guided by data-driven insights. • Act as a thought partner to the SVP, Marketing, enabling informed decision-making with clear metrics.

🎯 Requirements

• 8+ years of experience in marketing operations, revenue operations, or a related field, with at least 3+ years in a leadership role. • Deep hands-on knowledge of Salesforce CRM and HubSpot Marketing Hub. • Strong expertise in data visualization and BI tools (Domo, Hockeystack, Tableau, Power BI, or similar). • Proven ability to design and optimize processes across marketing and sales functions. • Strong analytical mindset with the ability to translate data into insights and action. • Excellent communication, project management, and stakeholder alignment skills. • Experience in B2B SaaS or technology industries preferred.

🏖️ Benefits

• Variable commission based on KPIs and goals.