Field Sales Leader

October 29

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Roofr

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SaaS • B2B • Marketplace

Roofr is a comprehensive software platform designed specifically for roofing businesses. It offers a suite of tools that streamline various aspects of roofing operations, including CRM, instant estimates, proposals, roof measurements, and integrated invoicing and payments. Roofr enables roofers to capture leads, create stunning proposals, manage job details, and order materials all from one platform. The software aims to improve efficiency, save time, and help roofing companies grow by consolidating multiple applications into one seamless workflow.

51 - 200 employees

☁️ SaaS

🤝 B2B

🏪 Marketplace

💰 $12M Series A on 2022-09

📋 Description

• Manage and coach a team of Partner Enablement Reps covering assigned partner territories. • Conduct regular 1:1s, call reviews, pipeline reviews, forecasting meetings and performance check-ins to improve execution and consistency. • Develop scalable playbooks, talk tracks, and enablement materials to support team performance. • Support hiring, onboarding, and training of new PERs. • Oversee execution of the enablement process — from new partner branch outreach to goal alignment sessions with their sales teams. • Monitor pipeline health, ensuring consistent activity and progression through key enablement stages. • Identify and support expansion opportunities within the partnership’s network. • Coordinate in-person enablement activities such as partner visits, ride-alongs, and regional events (e.g., lunch & learns, trade shows). • Ensure field efforts align with performance goals around lead generation, partner engagement, and activation. • Track and report on KPIs such as new partner activations, goal alignment sessions, and leads generated. • Collaborate with Revenue Operations and the Partnerships Director to forecast performance and optimize coverage. • Use data insights to identify high-impact activities and continuously improve the team’s playbook. • Work closely with Sales, Marketing, and Customer Success to ensure smooth lead handoffs and consistent messaging. • Partner with the Partner Marketing Manager to plan and execute co-branded campaigns and field events. • Serve as the internal liaison for the partner’s regional and national teams to ensure strong collaboration.

🎯 Requirements

• 3–5+ years of experience in partnerships, channel enablement, or sales leadership (preferably within SaaS, construction tech, or related industries). • Proven track record managing high-performing field or partner-facing teams. Excellent coaching, communication, and presentation skills. • Strong organizational and analytical skills with experience using CRM tools (e.g., HubSpot, Salesforce). • Ability to travel up to 25–40% of the time across assigned territories.

🏖️ Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2! • 1 Friday off per month (we call those our laundry days!) • Company wide paid shutdown for the week between Christmas and New Years • Flexible time off • 80% employer paid benefits • RRSP/401k match • Generous Parental Leave policy • We host 2 retreats per year and great team building activities • Ample learning and development opportunities to continue growing your career • Home office setup stipend • Internet and phone allowance • Remote first culture • Weekly Friday paydays!