Manager, Digital Analytics

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October 29

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Sally Beauty

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Beauty • Retail

Sally Beauty is a well-known retailer specializing in beauty products, including hair care, cosmetics, and nail products. With a significant online presence and a network of stores, Sally Beauty provides both professional-grade and consumer beauty products, catering to a wide range of customers. The company is dedicated to offering high-quality products and excellent customer service to beauty enthusiasts and professionals alike.

10,000+ employees

Founded 1964

💄 Beauty

🛒 Retail

📋 Description

• Supports eCommerce & Marketing department with data driven marketing strategies across various digital channels. • Implements advanced analytical techniques to enhance omnichannel marketing efforts including eCommerce and stores backed by statistics. • Conducts comprehensive analysis of intricate datasets to uncover valuable insights on customer behavior, campaign effectiveness and market trends, utilizing both descriptive and prescriptive methodologies. • Uses complex statistical and hypothesis testing and other analytical methods to identify correlation, causation and patterns within data. • Partners with marketing teams, eCommerce, product management and IT to measure and optimize campaign performance, attribution, modeling and channel ROI using advanced analytics and statistical modeling: to align data-driven insights with business objectives. • Creates comprehensive coding documents outlining data layer specifications and triggers for event tracking for tools such as GA and QM. • Conducts data testing and validation to ensure accurate data collection and reporting. • Implements and maintains processes for extracting data from various marketing tools and CRM systems through API integration into SQL or BQ. • Presents data-driven insights and recommendations to senior executives. • Heavily involved in quarterly analytics roadmap planning and data request intake process for the organization. • Works closely with data engineers and IT professionals to guarantee integrity, quality and accessibility of data. • Works closely with the Creative team to submit asset requests and ensure timely delivery and distribution to agency partners. • Acts as a point of contact with agency partners to manage vendor support. • Builds a team of data engineers and analysts by providing training and supporting best practices for the marketing team.

🎯 Requirements

• Master’s degree in communications, marketing, business or a closely related degree field and two years of progressive, post-baccalaureate experience in digital marketing manager, data scientist manager, digital analytics manager or a closely related occupation. • Will also accept a bachelor’s degree in communications, marketing, business or a closely related degree field and five years of progressive, post-baccalaureate experience in digital marketing manager, data scientist manager, digital analytics manager or a closely related occupation. • Experience must include: 1 yr exp in programming languages with: R, or SQL; data visualization tools including Looker Studio, Tableau, and Power BI; Google Tag Manager; BigQuery; Quantum Metrics.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development