Senior Customer Lifecycle Marketing Manager

November 3

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $111k - $193k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Samsara

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Enterprise • Transport • Security

Samsara is a technology company that provides a comprehensive operations platform aimed at improving the efficiency, safety, and sustainability of organizations. Their solutions include video-based safety, vehicle telematics, equipment monitoring, workforce applications, and site visibility. Samsara serves a wide range of industries, including transportation, logistics, construction, and government. The platform connects people, systems, and data, enabling organizations to make faster, data-informed decisions. Samsara's Connected Operations technology helps complex organizations operate more effectively by offering real-time GPS, proactive alerts, compliance training, and asset tracking.

1001 - 5000 employees

Founded 2015

🏢 Enterprise

🚗 Transport

🔐 Security

💰 Seed Round on 2014-08

📋 Description

• Design and implement impactful customer lifecycle campaigns: Collaborate with Customer Outcomes (Customer Success, Customer Education, Customer Support) and Marketing Operations to design and implement lifecycle marketing campaigns. Develop scalable processes to efficiently launch and manage lifecycle programs that drive measurable results. • Optimize journeys through experimentation and data: Collaborate with Marketing Analytics to craft a campaign roadmap and develop innovative, data-backed strategies to engage customers at key lifecycle moments. Use insights to continuously refine touchpoints and maximize engagement. • Own end-to-end lifecycle strategy and execution: Lead and evolve lifecycle communications, including audience segmentation, message development, campaign execution, and performance analysis. Establish a continuous feedback loop to optimize strategies and future email campaigns. • Measure campaign and program effectiveness: Partner with Marketing Operations and Analytics to establish best-in-class reporting that tracks the success of global lifecycle campaigns. Use this data to inform decisions, optimize performance, and share wins across the organization. • Drive cross-functional alignment and communication: Act as a liaison between teams — Customer Outcomes, Product, and Sales — to ensure a seamless customer experience. Ensure partners and stakeholders have clear visibility into the current state and ongoing evolution of the customer lifecycle. Share learnings, champion change management, and bring stakeholders together to achieve a common goal. • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

🎯 Requirements

• 8+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment. • Strong understanding of market segmentation, customer journey mapping, and campaign automation • History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive impactful results. • Highly skilled at managing complex projects with multiple priorities, meeting deadlines, and delivering exceptional quality, earning recognition as a strategic “operator” by peers and leadership. • Demonstrates curiosity at every opportunity to deeply understand the customer — uncovering their behaviors, motivations, challenges, and goals — and weaves these insights into strategies and campaigns. • Exceptional copywriting and creative skills, with the ability to deliver strong and effective content. • Exhibits excellent judgment and a passion for data-based decision-making and experimentation. • Fluent in English with strong written and verbal communication. • Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships.

🏖️ Benefits

• Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more.