Director of Product Marketing

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October 20

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ScalePad

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SaaS • Compliance • Security

ScalePad is a company that provides a comprehensive platform for Managed Service Providers (MSPs) to enhance client engagement and operational efficiency. With products like Lifecycle Manager, Backup Radar, and Cognition360, ScalePad offers solutions that streamline compliance, backup monitoring, and client communications. Their platform integrates seamlessly with third-party tools to offer a cohesive ecosystem that empowers MSPs to deliver superior client experiences and strategic insights. ScalePad is committed to innovation and excellence, helping MSPs transform and scale their offerings with automation and data-driven insights.

201 - 500 employees

☁️ SaaS

📋 Compliance

🔐 Security

💰 Private Equity Round on 2021-07

📋 Description

• Define and evolve ScalePad’s product positioning and messaging across our portfolio. • Build and maintain a deep understanding of our markets, customer segments, and competitive landscape. • Partner with Product and Marketing leadership to define opportunities for differentiation, growth, and expansion. • Analyze and size the MSP market across our key regions to define our total addressable market (TAM). • Ensure product and value messaging is consistently represented across Marketing, Sales, and Customer Success. • Own the strategy and execution for product launches, ensuring every release is impactful, coordinated, and aligned with business goals. • Manage, mentor, and scale a team of product marketers.

🎯 Requirements

• 8+ years in B2B SaaS product marketing, with at least 4 years in a leadership role managing teams. • Experience marketing to IT, MSP, or similar B2B technology audiences is a strong plus. • Proven success leading go-to-market strategies for multi-product portfolios. • Deep understanding of PLG motions and how to integrate them within hybrid (sales + product-led) models. • Strength in storytelling, narrative development, and category creation. • Experience with pricing, packaging, and segmentation strategy. • People-first leader with a passion for coaching, developing, and elevating teams and supporting career growth for their direct reports. • Exceptional collaboration and communication skills—able to influence at all levels. • Strong verbal, written, and presentation skills are essential.

🏖️ Benefits

• Through our Employee Stock Option Plan (ESOP), each team member has a stake in our success. • Benefit from insights and training from our leadership and founder. • Every employee receives an annual budget for professional development. • Enjoy a world-class office at our headquarters in downtown Vancouver, Toronto, and Montreal. • Our Vancouver office features a fitness facility, outdoor ping-pong tables. • Extensive benefits package with 100% medical and dental coverage fully employer-paid. • RRSP matching after one year of employment. • Monthly stipend to help offset the costs of the hybrid experience. • Unlimited flex-time policy in addition to all accrued vacation.