Associate Director, Lifecycle Marketing

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September 13

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Scentbird

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Beauty • Retail • eCommerce

Scentbird is a subscription-based fragrance service that delivers designer perfumes and colognes directly to your doorstep each month. With over 700 designer scents to choose from, Scentbird allows customers to explore a wide variety of fragrances by selecting and trying different scents each month. Subscribers receive an 8 mL vial of their chosen fragrance, and they can manage their fragrance queue to suit their preferences, with the flexibility to skip a month or cancel at any time. Scentbird offers a personalized experience through a scent profile quiz, helping customers find the best matches for their fragrance preferences. The service is known for its convenience and variety, offering a luxurious and affordable way to try high-end perfumes and colognes.

51 - 200 employees

Founded 2013

💄 Beauty

🛒 Retail

🛍️ eCommerce

📋 Description

• Develop and lead lifecycle marketing strategies focused on onboarding, retention, and maximizing LTV. • Create, test, and optimize upsell and cross-sell programs across multiple brands. • Partner with the Director of CRM to build long-term retention strategies and identify growth opportunities within the active customer base. • Collaborate with analytics, product, and creative teams to uncover insights, identify customer pain points, and design data-driven programs. • Lead the creation and optimization of automated workflows across channels (email, SMS, push, and in-app). • Own lifecycle reporting, tracking key retention metrics, churn drivers, and program ROI, and translate findings into actionable recommendations. • Serve as a key point of contact for cross-functional partners on lifecycle and retention initiatives. • Provide mentorship and guidance to team members to ensure best-in-class execution.

🎯 Requirements

• 6–8 years of relevant experience in CRM or lifecycle marketing, ideally in a B2C subscription or e-commerce business. • Proven track record in retention, churn reduction, and LTV growth. • Strong experience with upsell, cross-sell, and onboarding programs. • Experience with an enterprise-level ESP/CRM platform (Iterable, Klaviyo, Sailthru, or similar). • Strong understanding of automated workflows, segmentation, and dynamic content personalization. • Solid knowledge of lifecycle and retention metrics, with experience translating data into strategy. • Basic HTML/CSS knowledge a plus. • Strong project management skills (experience with JIRA a plus).

🏖️ Benefits

• Competitive base compensatio n • Bonus program • Remote first • Paid Time Off • Wellness Days • Volunteer Time Off • 401k with Company Match • Medical, Dental, and Vision Benefits • Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts • Complimentary Scentbird Membership • A fun, creative, and energetic work environment