Senior Product Marketing Manager

October 25

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SchoolAI

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We're reimagining how learning happens when every student has their own classroom-connected AI mentor from kindergarten to career.

11 - 50 employees

📋 Description

• Lead end-to-end go-to-market strategies for major product launches and feature releases that drive adoption and revenue. • Own positioning, messaging, and competitive differentiation for assigned product ownership within the EdTech space. • Develop compelling marketing content including sales enablement materials, case studies, white papers, presentations, and campaign assets. • Conduct market research, competitive analysis, and customer interviews to identify opportunities and inform product strategy. • Partner closely with Product, Sales, Engineering, and Customer Success teams to align on strategy and deliver cohesive customer experiences. • Enable sales teams with training, marketing assets, competitive intelligence, and objection handling frameworks. • Analyze product performance metrics and user feedback to continuously optimize marketing strategy and tactics. • Collaborate with senior internal stakeholders and external partners, customers, and influencers to advance marketing objectives. • Navigate complex, ambiguous marketing challenges independently, demonstrating strong judgment in selecting methods and approaches.

🎯 Requirements

• 5-7 years of product marketing experience, preferably in EdTech, SaaS, or B2B technology. • Proven track record of successful product launches and go-to-market execution that drove measurable business results. • Deep understanding of product marketing fundamentals with full expertise in your area of specialization. • Demonstrated ability to work on problems of diverse scope, showing strong judgment when navigating unknown territory. • Outstanding written and verbal communication skills with ability to craft compelling narratives for diverse audiences. • Strong analytical skills and ability to translate data into actionable insights and strategy. • Ability to work independently with minimal day-to-day oversight while seeking guidance on new strategic initiatives. • Experience influencing without authority and building productive relationships with senior stakeholders. • Creative problem-solver with a bias toward action and results. • Passion for education and belief in AI's potential to transform learning.

🏖️ Benefits

• Competitive compensation • Stock options to share in our success. • Health and dental insurance. • Generous PTO for balance and rest. • A passionate, supportive team and the chance to transform K12 education with AI.