VP, Digital Product, Ecommerce

🕒 May 19

🇺🇸 United States – Remote

💵 $250k - $275k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

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Seed Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Seed Health is a company pioneering the field of microbiome science to enhance human and planetary health. They focus on understanding and leveraging the rich ecosystem of microorganisms living in and on the human body, known as the microbiome, which plays a crucial role in health and well-being. The company employs advanced computational biology, microbial genomics, and ultra-deep sequencing to explore host-microbe interactions, driving innovation from initial discovery through to commercialization. Seed Health develops and delivers innovative health products, such as prebiotics, probiotics, postbiotics, and synbiotics, to optimize microbiome-related health outcomes across different life stages. The company also emphasizes sustainability, using eco-friendly packaging and engaging in environmental research to address global challenges, reflecting their commitment to a sustainable future. Seed Health collaborates with leading scientists and utilizes cutting-edge technology to facilitate groundbreaking research and applications in areas such as gastrointestinal, dermatological, and metabolic health.

📋 Description

• Set the vision and standard for Seed's digital experience across web and app • Drive the product roadmap in close partnership with Engineering and Design • Own the A/B testing and experimentation program • Champion site performance, accessibility, and speed • Own discount and incentive architecture, subscription mechanics, and upsell strategy • Lead on-site merchandising • Partner with Product Marketing on pricing dynamics • Translate audience segmentation into personalized digital experiences • Own the digital execution for all product launches • Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning • Drive alignment across Engineering, Design, Creative, and Performance • Build a high-performing, increasingly autonomous team

🎯 Requirements

• 8+ years of digital product and ecommerce experience • Depth in DTC, conversion optimization, or subscription businesses at scale • Have defined product strategy from ambiguity • Lead cross-functional teams by setting strategic direction • Connect experience decisions to business outcomes • Analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design • Operate with urgency and proactive judgment • High bar for craft and brand expression • Clear, structured communicator • Bonus: experience in health, wellness, or consumer brands with premium positioning; familiarity with Shopify or subscription platforms; exposure to personalization systems or agentic commerce

🏖️ Benefits

• Choose from multiple medical, dental, and vision plans • Generous employer contributions and coverage options • Access to top-tier virtual care • Complimentary Aaptiv membership for fitness and mental wellness • HSA with employer contributions • Fullscript discounts for supplements • 12 free therapy sessions per year • Coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation • 401(k) plan through Betterment with employer matching • 18 weeks of fully paid parental leave • 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days, and 15 paid company holidays each year • $750 one-time remote work setup stipend • $450 quarterly wellness and workplace stipends via JOON • Access to pet insurance, life and disability coverage, learning & development