Lifecycle Marketing Manager

Job not on LinkedIn

July 17

⛷️ Utah – Remote

Although this job is listed in Utah, this company may be open to hiring remote in other states.

💵 $85k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Sharetown

WebsiteLinkedInAll Job Openings

eCommerce • Retail • Logistics

Sharetown is the nation's leading oversized returns management solution that simplifies the returns process for businesses, particularly in the sleep, furniture, and fitness sectors. With a nationwide network of trained representatives, Sharetown automates the management of returns, ensuring efficiency and environmental responsibility. Their platform not only streamlines returns but also enables sustainable practices such as recycling and reselling products, making it easy for companies to handle oversized item returns without hassle.

51 - 200 employees

Founded 2012

🛍️ eCommerce

🛒 Retail

📋 Description

• Design, implement, and optimize automated lifecycle marketing journeys within Customer.io. • Collaborate cross-functionally to identify key touchpoints, ensuring timely and relevant communications to reps, retail partners, and customers. • Monitor and analyze campaign performance, adjusting strategies to maximize engagement, retention, and conversion. • Leverage segmentation, personalization, and data-driven insights to deliver targeted messaging across email, SMS, push notifications, and other relevant channels. • Conduct regular A/B testing and performance assessments to continually refine marketing automation strategies. • Work closely with the Marketing, Tech, and Sales teams to align lifecycle campaigns with overall business objectives. • Maintain comprehensive documentation of lifecycle marketing flows, best practices, and learnings.

🎯 Requirements

• 3+ years experience in lifecycle marketing, marketing automation, or similar roles. • Proficiency with Customer.io (or similar marketing automation platforms). • Strong analytical skills with experience in data-driven marketing, A/B testing, and performance measurement. • Excellent written and verbal communication skills. • Detail-oriented and capable of managing multiple projects simultaneously. • Experience collaborating with cross-functional teams in a fast-paced environment. • Familiarity with reverse logistics or marketplace platforms is a plus.

🏖️ Benefits

• Competitive salary • Benefits • Growth opportunities • Collaborative, dynamic, and supportive work environment