Director, Trade Merchandising

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September 19

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SharkNinja

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Consumer Goods • Home Products

SharkNinja is a consumer problem-solving company that focuses on creating products that positively impact people's lives in their homes. Known for their innovation and commitment to quality, SharkNinja produces a range of products under the Shark® and Ninja® brands, including home appliances and beauty tech. The company emphasizes sustainability through initiatives like the circular economy and responsible sourcing, and actively promotes diversity, equity, and inclusion. SharkNinja partners with celebrities like David Beckham and collaborates with popular franchises, such as Universal Pictures’ Wicked, to enhance their market presence. With a focus on community engagement and ethical business practices, the company continues to expand its global reach.

1001 - 5000 employees

Founded 1994

💰 Private Equity Round on 2017-08

📋 Description

• Develop and lead the North American trade merchandising strategy aligned with brand, commercial, and retailer-specific objectives • Translate brand campaigns into in-store experiences that drive incremental sales and long-term brand equity • Lead the development of merchandising programs for both innovation launches and core SKUs, with focus on impact and scalability • Serve as the internal subject matter expert on in-store conversion and merchandising best practices across all North American retail channels • Serve as the key merchandising liaison with top national and regional retailers across the U.S. and Canada • Partner with sales teams to pitch and secure incremental in-store opportunities, including off-shelf displays, seasonal placements, and endcap takeovers • Build collaborative partnerships with retailer marketing teams to co-develop merchandising programs • Conduct regular field visits and retail audits to assess execution, gain competitive insights, and identify improvement opportunities • Work with brand and marketing teams to ensure alignment between national campaigns and in-store execution • Collaborate with Global Retail Excellence team to ensure flawless execution of merchandising programs across regions • Own and manage the North American trade merchandising budget, ensuring efficient use of resources and strong ROI • Lead agency and vendor relationships to produce and distribute merchandising materials, including negotiating contracts and service-level agreements • Ensure compliance with retail guidelines and operational execution within all merchandising programs • Define KPIs and track performance of merchandising activities against commercial and brand goals • Leverage sales data, shopper insights, and post-program analysis to optimize future initiatives • Build and present quarterly reports to senior leadership highlighting program impact, trends, and key opportunities • Build and lead a high-performing merchandising team with a focus on strategic thinking, operational excellence, and cross-functional collaboration • Foster a performance-driven culture with clear accountability and professional development opportunities

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Sales, or related field required; MBA preferred • 15+ years of experience in trade marketing, retail merchandising, or CPG sales with progressive leadership responsibility • Proven success in leading merchandising programs across North American markets, including both the U.S. and Canada • Experience partnering with major North American retailers (e.g., Walmart, Target, Costco, Best Buy, Home Depot, Lowes, CTC, Sephora, Ulta etc.) • Deep understanding of retail environments, shopper behavior, and merchandising strategies • Strong leadership and stakeholder management abilities • Data-driven with proven experience in performance measurement and ROI optimization • Excellent communication and presentation skills • Proficiency in Microsoft Office Suite; familiarity with retail execution platforms and merchandising software tools • Strategic, visionary thinker with a hands-on approach to execution • Agile and adaptable in a fast-paced, evolving market • Strong collaborator and influencer, both internally and externally • Results-oriented with a passion for retail excellence

🏖️ Benefits

• medical insurance • dental insurance • vision insurance • flexible spending accounts • 401(k) retirement plan with matching • life insurance • AD&D • short-term disability insurance • long-term disability insurance • generous paid time off • company holidays • parental leave • identity theft protection • pet insurance • pre-paid legal insurance • back-up child and eldercare days • employee stock purchase options • wellness programs • SharkNinja product discounts • competitive health insurance • retirement plans • paid time off • and more