Product Marketing Manager

🕒 July 10

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Logo of ShipBob, Inc.

ShipBob, Inc.

501 - 1000 employees

Founded 2014

💼 Consulting

📣 Marketing

🚗 Transport

💰 $200M Series E on 2021-06

Consulting • Marketing • Transport

ShipBob, Inc. is a comprehensive 3PL (third-party logistics) service provider specializing in e-commerce order fulfillment. They offer a full stack fulfillment platform with OMS, IMS, RMS, ERP, and analytics to automate and streamline fulfillment processes. With a focus on omnichannel and B2B capabilities, ShipBob assists businesses in selling across online and in-person channels while offering services like inventory management, customization for unique unboxing experiences, and end-to-end managed freight. Their global network enables efficient 2-day shipping across the continental US and facilitates global expansion with fulfillment centers in multiple countries. Additionally, ShipBob integrates with popular eCommerce platforms like Shopify and Amazon, supporting a wide range of industries including health, beauty, and apparel. Their technology-driven approach enhances supply chain automation, providing reliable and transparent logistics solutions worldwide.

📋 Description

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch. • Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact. • Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door. • Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature. • Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation. • Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey. • Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy. • Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved. • Additional duties and responsibilities as necessary.

🎯 Requirements

• 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS. • A track record of building sales enablement that changes seller behavior and supports new business. • Experience owning product launch go-to-market, from positioning through results. • Strong messaging and positioning skills, with the ability to turn features into value and proof points. • Market research skills, with the ability to synthesize research into insight and counter-positioning. • A history of close partnership with sales and demand generation teams. • A data-oriented approach that ties marketing work to pipeline and revenue. • Exceptional communication and presentation skills, strong attention to detail, and a bias toward action.

🏖️ Benefits

• Medical, Dental, Vision & Basic Life Insurance • Paid Maternity/Parental Leave Program • Paid Holidays & Flexible Time Off Program • Paid Sick Leave • Wellness Days (1 day/quarter) • 401K Match • Comprehensive Benefits Package >>> https://www.shipbob.com/careers/ • See Our High-Performing Culture >>> Check us out on Instagram (@lifeatshipbob)

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