Director of Demand Gen

Job not on LinkedIn

🕒 July 23

🌵 Arizona, California, +25 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $220k - $230k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Shipium

WebsiteLinkedInAll Job Openings

11 - 50 employees

📦 Logistics

🛍️ eCommerce

🏢 Enterprise

💰 $27.5M Series A on 2022-04

Logistics • eCommerce • Enterprise

Shipium is a technology company specializing in optimizing supply chain and shipping logistics for businesses. Their platform employs machine learning and AI to improve shipping operations, coordinate workflows, and enhance delivery efficiency. Shipium provides tools for carrier selection, fulfillment, and simulation, enabling businesses to reduce shipping costs and increase revenue by improving estimated delivery date accuracy. By integrating with existing supply chain systems like WMS, OMS, and TMS, Shipium delivers a comprehensive solution for managing modern logistics challenges. The company serves various industries, including retail, eCommerce, and logistics service providers.

📋 Description

• Own the demand engine: define and execute the annual and quarterly Demand Generation strategy aligned to revenue targets, Ideal Customer Profiles, and GTM priorities, translating revenue targets into channel forecasts and budget allocations. • Carry the pipeline number: own quarterly and annual sales-qualified pipeline targets, staying accountable for marketing-sourced and marketing-influenced pipeline, efficiency, and ROI. • Partner with Sales: work hand-in-hand with Sales Leadership on pipeline planning, account coverage, forecast accuracy, and gap-to-quota, and drive outbound pipeline quality with the SDR team using intent signals and qualification intelligence. • Build the outbound engine: co-develop scoring logic, sequence strategies, and the feedback loop between outbound activity and pipeline outcomes alongside the VP, RevOps. • Run always-on programs: design and optimize multi-channel campaigns that connect brand awareness to pipeline across digital, lifecycle, events, and sales-led programs. • Own paid media: oversee campaigns across LinkedIn, Google, retargeting networks, podcasts, and emerging channels, managing audience segmentation and creative discipline to maximize ROI. • Launch new products: build the demand engine for new product introductions across the Shipium suite, and lead the partner marketing rhythm with top systems integrators. • Drive events and content: strategize and execute regional and executive event programs.

🎯 Requirements

• Bachelor's degree and/or a minimum of 7+ years of B2B demand generation experience, or an equivalent combination of education and experience. • A track record of success in high-growth B2B SaaS environments. • Experience managing an end-to-end demand engine across channels, budget, and pipeline targets. • A strong history of working hand-in-hand with Sales Leadership and SDR managers to build tight lead-routing SLAs, outbound sequences, and account-based plays. • Power-user fluency in marketing automation and CRM ecosystems (Pardot and Salesforce) and familiarity with data orchestration tools like ZoomInfo, Gong, and BI platforms. • Expert-level understanding of multi-touch attribution modeling and strong financial acumen managing budgets against unit economic targets.

🏖️ Benefits

• full medical, dental & vision coverage (with 65% coverage for dependents) • optional life insurance and long-term disability coverage • a 401(k) retirement plan • fully remote work-from-home options in 28 states • 8 paid weeks of parental leave • paid holidays annually • self-managed vacation time • sick & safety leave • volunteer time off