Digital Marketing Lead

November 19

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SiFi

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Fintech • SaaS • B2B

SiFi is a Saudi-based expense management platform that provides businesses with corporate cards (physical and virtual), real-time expense tracking, automated accounting, reimbursement workflows, and payments automation. Licensed by the Saudi Central Bank, SiFi offers a mobile app and platform tools for budgeting, spend controls, analytics, and integrations with business software, aiming to improve financial governance, efficiency, and security for organizations.

11 - 50 employees

Founded 2021

💳 Fintech

☁️ SaaS

🤝 B2B

📋 Description

• You’ll own SiFi’s digital growth engine. • Your mission: drive measurable pipeline through smart demand-gen, high-quality lead generation, and data-driven decision-making. • Build and run always-on demand-generation and lead-generation programs across paid social, search, and retargeting. • Own email marketing: segmentation, automation flows, lifecycle campaigns, and performance optimization. • Develop and execute account-based marketing (ABM) plays for priority accounts. • Analyze funnel performance, attribution, and campaign ROI — making decisions based on data, not guesswork. • Maintain dashboards to track CPL, CAC, conversion rates, and pipeline contribution. • Own all digital marketing reporting: weekly, monthly, and campaign-specific performance reports. • Coordinate with sales to align campaigns with ICP, messaging, and lead quality expectations. • Brief and manage external agencies/freelancers when needed. • Continuously experiment with new channels, creatives, landing pages, and funnel optimizations. • Prepare monthly demand-gen plans tied to clear targets, budgets, and expected outcomes.

🎯 Requirements

• 5+ years in digital marketing, ideally in B2B SaaS or Fintech • Strong experience in performance marketing, analytics, and marketing automation • Deeply data-driven mindset — able to extract insights, identify patterns, and act fast • Strong reporting skills: dashboards, insights, and translating data into action • Self-managed, organized, and effective in a remote setup • Excellent up to Fluent in English is a MUST.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development