Growth Manager

November 19

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Simple Online Healthcare

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Healthcare Insurance • eCommerce • SaaS

Simple Online Healthcare is a company that began in 2015 as a small pharmacy and has since grown to serve over 1000 patients daily through digital health services. The company provides affordable healthcare solutions with a focus on patient-centric care, ensuring medication is delivered safely and on time. It operates in the UK, Australia, and Germany and is always on the lookout for new talent who are passionate about simplifying online healthcare. The company emphasizes innovation, accountability, and continuous learning in its approach.

51 - 200 employees

⚕️ Healthcare Insurance

🛍️ eCommerce

☁️ SaaS

📋 Description

• Take ownership of channel strategy, Paid campaigns, resource allocation, and performance optimisation to drive sustainable growth in the Australian market. • Work closely with marketing (CRM, SEO, CRO), product, compliance, and analytics teams to ensure every initiative contributes to Simple Online Doctor’s success. • Design and implement growth strategies that align with Simple Online Doctor’s objectives and drive substantial revenue growth. • Oversee a mix of marketing channels, ensuring the right balance between mature, emerging, and experimental platforms. • Provide strategic oversight for established channels (e.g., Google Ads, SEO, CRM, paid social), being directly hands-on when necessary, to maximise performance. • Take a hands-on approach to emerging channels like Bing PPC and Spotify advertising, from pilot testing to full-scale execution. • Identify new, innovative channels (e.g., TikTok, YouTube) and assess their potential impact through market research and feasibility studies. • Use advanced analytics tools (GA4, LookerStudio, DataStudio) to track performance, optimise marketing spend, and maximise ROI. • Manage budget distribution across channels to maximise impact and ROI. • Work closely with SEO, CRM, CRO, compliance and product teams to create an integrated approach to growth. • Lead and expand a team of channel specialists, fostering a culture of innovation, accountability, and continuous improvement. • Communicate channel performance and growth strategies to senior leadership and key stakeholders.

🎯 Requirements

• Strong experience in start-up environments, proven track record of scaling from 5M ARR to 30M ARR in 2-3 years. • Extensive experience in digital marketing and growth strategy, with a focus on PPC, paid social and performance marketing. • Proficiency in Google Ads Manager, GA4, Braze, META and SEMrush. • Strong analytical skills, with extensive experience in LookerStudio, DataStudio, and data segmentation/forecasting. • Proven track record in leading and scaling marketing teams. • Experience in developing high-impact growth strategies that directly drive revenue expansion. • Strong understanding of customer acquisition, LTV, CAC, and conversion rate optimisation. • Understanding of the Australian market, including consumer behaviour, competitive landscape, and regulatory considerations. • Experience adapting global strategies to fit local market nuances. • Fluent in English.

🏖️ Benefits

• Health insurance • Professional development opportunities • Flexible work arrangements