Director, Sales Enablement and Marketing

Job not on LinkedIn

September 21

🌲 North Carolina – Remote

Although this job is listed in North Carolina, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🤑 Sales

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Sitero

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Healthcare Insurance • Pharmaceuticals • SaaS

Sitero is a next-generation clinical trial solutions provider that accelerates clinical trials, ensures compliance and safety, and enables innovation through advanced technology and world-class services. They offer a wide range of clinical services, including site support and activation, data management, biostatistics, and drug safety. Sitero specializes in eClinical technology, providing end-to-end, technology-enabled services such as electronic data capture, randomization and trial supply management, clinical trial management systems, electronic consent solutions, and payment systems. Their services also include IRB ethical review, biosafety consulting, and pharmacovigilance agreements, ensuring comprehensive support for clinical research organizations.

201 - 500 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

☁️ SaaS

📋 Description

• Design, implement, and manage sales enablement programs that equip business development and inside sales teams with the knowledge, tools, and content needed to engage clients effectively. • Develop and maintain a central library of sales collateral, case studies, product sheets, presentations, and proposal templates. • Partner with Product, Clinical Operations, and Commercial teams to ensure consistent messaging and positioning of services and eClinical products. • Lead onboarding and continuous training programs for global sales and inside sales teams to improve effectiveness and shorten sales cycles. • Implement sales performance metrics and feedback loops to ensure enablement initiatives are driving measurable impact. • Build, scale, and manage a high-performing inside sales team focused on proactive prospecting, lead qualification, and pipeline acceleration. • Design and oversee global lead generation programs (digital, outbound, partnerships, events) to deliver a consistent flow of qualified opportunities across regions. • Establish lead scoring models, nurture workflows, and data-driven approaches to maximize conversion from marketing-generated inquiries to sales-qualified leads. • Partner closely with field business development, marketing, and regional leaders to ensure lead handoff, follow-up, and pipeline coverage are seamless. • Track lead generation and inside sales KPIs to continuously optimize activities and demonstrate ROI. • Develop and execute global marketing strategies that increase brand awareness, generate qualified leads, and support sales pipeline growth. • Oversee creation of digital campaigns, thought leadership content, webinars, trade show presence, and sponsorships to strengthen the company’s position in the CRO and eClinical markets. • Manage marketing automation, CRM integration, and analytics to track marketing ROI and optimize campaigns. • Collaborate with internal subject matter experts to translate complex scientific and technical information into clear, value-driven marketing materials. • Ensure brand consistency across all external communications and market touchpoints. • Act as a bridge between sales, inside sales, marketing, product management, and operations to ensure full alignment in go-to-market strategy. • Monitor market trends, competitor activity, and customer insights to inform enablement, inside sales, and marketing priorities. • Serve as a senior leader within the commercial team, providing strategic guidance to executive leadership on growth initiatives.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field Required; Master’s degree preferred. • 10+ years of experience in sales enablement, marketing, or commercial operations, preferably in a CRO, clinical research, or eClinical technology environment. • Proven track record in building and scaling global sales enablement and marketing functions. • Deep understanding of clinical trial operations, eClinical products (EDC, ePRO, RTSM, CTMS, etc.), and the biopharmaceutical ecosystem. • Strong leadership, communication, and collaboration skills with experience managing cross-functional teams. • Proficiency with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and analytics tools. • Ability to thrive in a fast-paced, high-growth environment with a global footprint.

🏖️ Benefits

• a competitive salary • Variable pay • paid time off • healthcare • retirement benefits