Senior Product Marketing Manager, Institutional

September 30

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+10 more states

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $165k - $180k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

Apply Now

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Sketchy

WebsiteLinkedInAll Job Openings

Education • Healthcare • eCommerce

Sketchy is an innovative learning platform designed to enhance education for medical and healthcare students through engaging visual storytelling. The company focuses on helping students master complex concepts by transforming traditional study materials into memorable and fun videos. With a proven track record of improving exam scores and user satisfaction, Sketchy is widely utilized by students preparing for medical exams such as the MCAT, PA, and nursing licensure tests.

51 - 200 employees

Founded 2013

📚 Education

🛍️ eCommerce

📋 Description

• Conduct qualitative and quantitative market research to inform product development and positioning • Lead Voice of the Customer initiatives and synthesize insights from educators, institutions, and internal teams • Create and refine customer personas to drive targeted messaging and campaign planning • Develop clear, differentiated product messaging and translate features into value propositions • Own end-to-end go-to-market strategy for product launches across institutional offerings • Partner with product, sales, and marketing teams to execute integrated campaigns • Create and manage sales enablement materials (one-pagers, case studies, email templates) and support webinars/workshops • Align on KPIs with product and sales including pipeline growth, conversion rates, and product adoption

🎯 Requirements

• 7+ years of experience in product marketing, institutional marketing, or B2B education marketing • Demonstrated success in high-output, cross-functional roles • Strong writing and storytelling ability • Comfort working closely with sales teams and navigating longer academic sales cycles • Strong quantitative skills and familiarity with marketing tools (e.g., Looker, HubSpot, Salesforce) • Experience managing assets and deliverables across multiple programs and stakeholders • A self-starter with a bias toward action, iteration, and ownership • Deep curiosity about AI and its potential to reshape medical and health education • Passionate about advancing medical learning outcomes through learner-centric solutions

🏖️ Benefits

• Remote First - Make a difference from wherever you want to work. • Flexible Time Off - No accruals, real work-life balance. • 100% Individual Health Coverage • Equity / Stock options • Bonus (variable) • 401(k) with up to 5% matching • Team events (virtual events, monthly outings, company retreats) • Annual Work Anniversary Stipend • Monthly Wifi & Phone Reimbursement • Short Term & Long Term Disability