Social Media Marketer - Caribbean region

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April 7

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SkillHat

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Education • Tech • Training

SkillHat is a company that trains motivated individuals in technical skills and places them in strategic roles at top companies worldwide. They offer a range of courses, including Agile Project Management, Business Analysis, Product Management, No-Code & AI Software Development, and Cybersecurity, along with 1-on-1 career coaching. SkillHat serves as a bridge between tech talent and industry needs, providing expert training and resources to help professionals enhance their skills and advance their careers in technology.

11 - 50 employees

Founded 2020

📚 Education

📋 Description

• This is a remote position. • About SkillHat SkillHat is a global training institute. • We provide expert training, coaching, and community to help professionals launch their dream careers in tech. • Our immersive, hands-on courses teach cutting-edge, high-demand technical and strategic skills, producing resilient careers. • Some of our programs include Business Analysis, Scrum, User Experience Design, Product Management, Project Management, and No-Code Software Development. • About the Role We are looking for a dynamic and creative Social Media Marketer based in the Caribbean regions to join our team at SkillHat. • This is a remote role , ideal for someone who thrives on innovation, takes initiative, and is passionate about growing a brand’s online presence from anywhere. • You will be responsible for driving organic lead generation, creating engaging content, and continuously optimising our strategies based on data and feedback. • Key Responsibilities: Develop and execute creative social media strategies across LinkedIn, Instagram, and our website. • Create and manage content that drives engagement and generates at least 400 organic leads per month. • Design and promote lead magnets (e.g., eBooks, guides) and collaborate with Sales Development Reps (SDRs) to optimise lead follow-up. • Analyse data and feedback to refine social media campaigns and improve performance. • Use tools like Zoho CRM and Zoho Social to manage and track interactions; recommend new tools that enhance productivity. • Collaborate cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy .

🎯 Requirements

• Proven experience in social media marketing with a track record of driving organic growth. • Strong understanding of LinkedIn and Instagram algorithms and platform best practices. • Ability to create engaging content, including graphics, short videos, and written posts. • Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly).