Field Marketing Manager

3 days ago

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Skillsoft

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Education • Enterprise • SaaS

Skillsoft is a company that provides enterprise learning solutions designed to rapidly develop employee skills and close skill gaps. The company offers various customized learning programs, including leadership and business skills, technology skills, compliance and ethics, and AI skills. Skillsoft's learning platforms, such as Codecademy for Enterprise and Skillsoft Percipio, enable organizations to transform their workforces through mentorship, coaching, and instructor-led training. With a focus on integrating learning options into organizational frameworks and supporting workforce development with assessments and reports, Skillsoft aims to prepare teams for the evolving demands of the digital era. More than 12,000 organizations trust Skillsoft for their employee learning and development needs.

1001 - 5000 employees

Founded 1998

📚 Education

🏢 Enterprise

☁️ SaaS

📋 Description

• Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy. • Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences. • Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion. • Organize and execute regional events (virtual and in-person), including trade shows, customer roundtables, and partner events. • Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives. • Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding.

🎯 Requirements

• 5+ years of experience in B2B marketing, with at least 2 years in a field or regional marketing role. • Proven track record of planning and executing successful marketing campaigns that drive pipeline and revenue. • Strong understanding of the North American market landscape and buyer personas. • Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). • Excellent communication, project management, and organizational skills. • Ability to travel up to 25% within North America. • Experience in the SaaS or technology industry. • Familiarity with account-based marketing (ABM) strategies. • Data-driven mindset with a passion for testing and optimization.

🏖️ Benefits

• medical • dental • vision • paid time off