Creative Strategist

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Skinnify

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2022

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Skinnify is a direct-to-consumer apparel brand that builds resistance training into everyday clothing. They design and sell leggings, pants, tops, and accessories with integrated resistance bands and weighted elements so ordinary movement (walking, chores, childcare) provides low-intensity strength training. Skinnify positions itself at the intersection of fashion and fitness, marketing stylish, wearable workout clothing that helps busy people — especially women — stay active without dedicated gym time.

📋 Description

• Develop high-converting ad concepts, creative angles, hooks, and storylines for video and image ads • Research competitors, customer psychology, and market trends to uncover winning creative opportunities • Manage a team of 3 full-time video editors and 1 full-time image designer • Work closely with media buyers and the growth team to launch creative tests • Analyze creative performance and continuously iterate • Own and optimize the entire creative pipeline • Deliver world-class performance creatives that drive conversions, build the brand, and scale growth

🎯 Requirements

• Creative vision and ability to understand what captures attention and drives purchases • Experience developing high-performing ad creatives for DTC ecommerce brands • Fitness or fashion experience is a major plus • Ability to take ideas from initial concept to polished, high-converting final assets • UGC and creator management experience, including finding talented creators and briefing them • Data-driven approach to testing and improving creative based on performance metrics • Ability to manage multiple projects, creators, and deadlines independently • Fluent English, written and spoken • Availability for full-time work, 40 hours per week

🏖️ Benefits

• Full flexibility: work from anywhere, anytime • Trust- and results-based work environment with no time tracking • Learning budget covering courses, books, and consulting calls • Two fully paid company retreats per year • Career growth and promotion-from-within opportunities • Investment in employee development • Rated 5 out of 5 stars on Glassdoor