Senior ABM Manager

🕒 August 6

🇺🇸 United States – Remote

💵 $115k - $135k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Smarsh

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2001

💼 Consulting

🏥 Healthcare

🛡️ Insurance

💰 Private Equity Round on 2016-01

Consulting • Healthcare • Insurance

Smarsh is the global leader in communications data and intelligence, focusing on digital communications compliance and risk management in regulated industries. With over two decades of experience, Smarsh delivers AI-enabled solutions to unlock business insights from communications data at scale. Trusted by 95% of top financial firms and managing billions of messages monthly, Smarsh offers services like chat capture, email archiving, and digital risk surveillance. Their platforms are designed to meet the diverse and evolving needs of financial services, government, healthcare, and other industries, enhancing productivity and ensuring compliance with digital communication governance challenges.

📋 Description

• Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit • Serve as Enterprise Marketing’s primary liaison with Revenue leadership • Facilitate cross-functional collaboration with account teams to drive engagement and achieve pipeline targets • Drive programming strategy for new pipeline, expansion growth, acceleration, and retention goals • Enter new industries for expansion • Partner with sales leaders to identify high-value targets and formulate growth strategies • Partner with Demand Generation to align ABM efforts with global demand generation strategy • Manage campaign budgets, timelines, and ideal customer profile segment targets • Track performance and ROI to optimize campaigns and maximize budget efficiency • Test, evaluate, and optimize campaigns using a data-driven approach • Manage campaign reporting dashboards • Lead development and execution of campaigns targeting enterprise accounts • Drive qualified leads to sales and optimize conversion through the sales funnel • Partner with enterprise marketing and sales enablement on cross-functional programming strategy

🎯 Requirements

• 8+ years of B2B marketing experience specializing in Account-Based Marketing • Proven track record developing and executing successful ABM campaigns with measurable results • Ability to moderate account planning sessions with Sales, agencies, and marketing stakeholders • Experience communicating marketing strategies and results to diverse stakeholders • Ability to encourage data-driven decision-making at the highest levels of a business • Proven success implementing strategic account, vertical, and/or ABM marketing programs • Broad digital marketing skills, including paid media, SEM, and social media • Event and content marketing skills • Understanding of current Cloud, SaaS, and GenAI trends • Exceptional verbal, written, and visual communication skills • Foundational knowledge of marketing automation and CRM tools, including Marketo, SFDC, 6sense, and Mutiny • Strong analytical abilities and skill turning data into actionable insights • Ability to thrive in a fast-paced Enterprise SaaS environment with a lean, collaborative team

🏖️ Benefits

• Base compensation of $115,000–$135,000 per year • Applicable bonus programs discussed during the recruiting process • Opportunities for professional development • Diversity and inclusion culture • Flexible remote work arrangement