Senior GTM Strategy – Product Marketing Manager

🕒 4 days ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

SoftBank Robotics America

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

🏥 Healthcare

🏨 Hospitality

📦 Logistics

Healthcare • Hospitality • Logistics

SoftBank Robotics America is the North American arm of SoftBank Robotics Group, the world's largest autonomous robot integrator. The company focuses on enterprise-scale robotics adoption, transforming how organizations automate their operations and work alongside robots. SoftBank Robotics America provides a comprehensive robotic automation program, supporting businesses from initial deployment to routine maintenance, resulting in significant labor cost savings and improved operational efficiency. Their innovative solutions offer real business value by automating tasks, thereby allowing human talent to focus on more strategic activities. Specializing in automation for various industries such as healthcare, hospitality, and commercial cleaning, they leverage their proprietary platform SBR Connect to monitor fleet activity and inform data-driven decisions, maximizing efficiency and success in automation initiatives.

📋 Description

• Drive Go-to-Market Strategy & Commercial Alignment - Influence overall GTM strategy with Product, Sales, Marketing, Customer Success, RevOps, Partnerships, and Executive Leadership. • Develop commercialization frameworks, market intelligence, competitive insights, and vertical growth strategies. • Translate strategic priorities into clear, usable messaging and customer-facing content across the entire buyer journey. • Own Category Strategy & Market Positioning - Serve as steward of SBRA's market narrative, value proposition, and messaging architecture. • Lead category creation and positioning efforts across customer segments and priority industries. • Ensure consistent messaging across direct sales, partners, marketing, customer success, proposals, presentations, and executive communications. • Personally Create B2B Sales & Marketing Content - Write, design, and continuously improve client-facing pitch decks, proposals, executive presentations, messaging frameworks, solution briefs, one-pagers, case studies, email copy, and sales narratives. • Convert complex robotics, software, service, and operational concepts into concise, persuasive content for enterprise buyers. • Partner directly with Sales and executives to tailor presentations and proposals for strategic opportunities and customer meetings. • Own content development from initial concept and drafting through stakeholder review, final production, and field adoption. • Balance strategic leadership with hands-on execution; personally produce high-priority deliverables rather than relying exclusively on agencies or large internal teams. • Build the Customer Proof & Reference Engine - Transform live deployments into customer references, case studies, ROI validation, testimonials, executive reference programs, and reusable proof points. • Interview customers and internal teams to capture measurable outcomes and turn them into compelling commercial stories. • Partner with Customer Success and Operations to continually generate proof assets. • Enable Enterprise Sales & Partners - Develop sales playbooks, business cases, battlecards, executive presentations, ROI/TCO models, proposal templates, objection-handling guides, and partner enablement materials. • Lead win/loss reviews and translate findings into improved messaging, qualification, content, and enablement. • Equip direct sales teams and channel partners with practical tools that improve customer conversations and advance opportunities. • Voice of the Customer - Conduct customer, partner, prospect, and field research to influence Product strategy, GTM priorities, messaging, and content development. • Test messaging with customers and sales teams, then refine it based on market response and commercial performance. • Content, Events & Thought Leadership - Produce high-impact B2B content using a combination of original writing, visual storytelling, customer insights, and AI-enabled workflows. • Support demand generation, webinars, partner events, executive thought leadership, and industry presentations. • Maintain a consistent editorial standard and brand voice across customer-facing materials.

🎯 Requirements

• 8+ years in Product Marketing, GTM Strategy, Commercial Strategy, B2B Content Marketing, or a related discipline. • Demonstrated experience personally creating enterprise B2B sales and marketing content, including pitch decks, proposals, messaging frameworks, executive presentations, solution briefs, case studies, and sales enablement materials. • A portfolio or specific work examples that demonstrate strong writing, presentation development, customer storytelling, and commercial content execution. • Proven ability to translate complex technology, services, or operational solutions into clear and persuasive customer-facing narratives. • Demonstrated experience driving cross-functional GTM initiatives from strategy through execution. • Experience building messaging for emerging enterprise technology categories. • Strong enterprise sales enablement and partner enablement experience. • Experience collaborating directly with sales leaders and executives on strategic pursuits, customer presentations, and proposals. • Experience leading win/loss analysis and customer proof programs. • Exceptional executive storytelling, writing, editing, and communication skills. • Ability to build ROI/TCO models and commercialization strategies. • Willingness and interest in personally executing content creation as a core part of the role. • Ability to operate effectively in a lean, fast-moving organization without the resources or infrastructure of a large enterprise. • Comfortable building processes and deliverables from the ground up, managing ambiguity, and shifting between strategic and tactical work. • Willingness to travel to customers, partners, and SBRA offices.

🏖️ Benefits

• Medical, dental, and vision coverage • Paid time off and company holidays • Retirement savings programs, 401k matching program • Performance-based bonus opportunities • Professional development and leadership growth opportunities