
B2B • Enterprise • Social Impact
Softchoice is a company committed to leveraging technology to foster a better world. Recognized as a Great Place to Work for 16 consecutive years, Softchoice values diversity and inclusion within its workplace, actively encouraging employees to bring their authentic selves to work. The company also engages in social impact initiatives through its ONEsoftchoice committee, promoting various employee resource groups and helping bridge the digital divide in communities.
1001 - 5000 employees
Founded 1989
🤝 B2B
🏢 Enterprise
🌍 Social Impact
💰 Private Equity Round on 2013-01
November 22

B2B • Enterprise • Social Impact
Softchoice is a company committed to leveraging technology to foster a better world. Recognized as a Great Place to Work for 16 consecutive years, Softchoice values diversity and inclusion within its workplace, actively encouraging employees to bring their authentic selves to work. The company also engages in social impact initiatives through its ONEsoftchoice committee, promoting various employee resource groups and helping bridge the digital divide in communities.
1001 - 5000 employees
Founded 1989
🤝 B2B
🏢 Enterprise
🌍 Social Impact
💰 Private Equity Round on 2013-01
• Guiding our customers through modernization of their infrastructure • Grow and develop Hybrid IT Solutions and Services that include a mix of Data Center, Networking, Public Cloud, Professional Services, and/or Managed Services • Leverage the challenger Sales methodology and an insights-driven sales processes, along with a current knowledge of industry and technical trends, to customize solutions for customer needs and business goals • Collaborate with District Sales Teams and Leaders to create and execute a strategy to acquire new opportunities within targeted accounts • Build and maintain account and market penetration plans on assigned accounts • Quarterback opportunities from the point of assessing customer needs through closing deals and driving diversification • Engage pre-sales and internal support to provide outstanding, end-to-end service • Nurture strategic relationships with key Hybrid IT partners and vendors
• 10+ years of experience successfully selling technology solutions in dedicated sales or technical pre-sales roles • Extensive experience aligning business objectives and initiatives with relevant technology requirements • Proven track record in identifying, developing, and driving sales for legacy infrastructure environments, including compute, storage, and networking within Data Center infrastructure • In-depth knowledge of Cisco product lines and solutions as they pertain to modern infrastructure needs • Strong expertise in Data Center, hybrid cloud, and public cloud models, with experience across Azure, AWS, Google, and Managed Services • Adept at building relationships and engaging with customer decision makers involved in infrastructure modernization efforts • Demonstrated ability to manage relationships at all organizational levels and effectively mobilize stakeholders to achieve critical deliverables • Exceptional communication skills, especially in conveying complex modern infrastructure concepts • Recognized demand generation capabilities, focused on proactive selling rather than solely responding to existing demand • Documented success in developing and increasing sales for Managed and Professional Services offerings • Creative, strategic thinker with a client-focused service approach • Willingness and ability to travel frequently within a designated Sales District, up to 25% of the time.
• The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success • High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other • Flexibility: Plan your workdays in a way that suits you best • Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years • Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self • Competitive Benefits: Benefit from competitive perks that start on day one
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