Senior Manager, Brand Marketing

Job not on LinkedIn

November 12

Apply Now

Receive Emails with Similar Jobs

Sony Interactive Entertainment

WebsiteLinkedInAll Job Openings

Gaming • Hardware • Telecommunications

Sony Interactive Entertainment is a prominent division of Sony Corporation responsible for the PlayStation brand and family of products and services. It designs, produces, and sells hardware and software for gaming consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR2. Sony Interactive Entertainment also offers a range of digital services including PlayStation Plus, an online subscription service that provides access to a vast library of games and exclusive content. The company is heavily involved in the development and publishing of video games, offering popular titles like Horizon Forbidden West and Gran Turismo 7. Additionally, it supports indie game developers and hosts live competitive gaming events, contributing significantly to the gaming industry's ecosystem.

10,000+ employees

Founded 1994

🎮 Gaming

🔧 Hardware

📡 Telecommunications

📋 Description

• Own the global marketing strategy and annual marketing plans • Financial responsibility for marketing strategies, initiatives and advertising related efforts • Responsible for the development and performance of team against results; impact on weekly, monthly, quarterly business performance • Partner with studio leadership to deliver on overall business goals for each game • Develop best-in-class marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service • Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio • Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights • Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season • Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns for multiple titles • Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders

🎯 Requirements

• 8+ years of video game product marketing experience, with a focus on live services and AAA game marketing • Marketing degree or equivalent • Demonstrated success in developing high-impact global consumer strategies, mass-market campaigns, brand marketing, and direct-to-consumer performance marketing across console ecosystems, mobile platforms, PC storefronts, and emerging digital channels • Proven expertise in the planning, execution, and leadership of business plans • Track record of developing strong partnerships with game development studios • Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development • Ability of influencing and engaging external and internal stakeholders in a franchise brand vision

🏖️ Benefits

• Health insurance • Competitive salary • Flexible work arrangements • Professional development opportunities