Lead Analyst, Consumer Insights

🕒 July 2

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🧐 Business Analyst

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Southwire Company

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1950

🏭 Manufacturing

⚡ Energy

🏗️ Construction

Manufacturing • Energy • Construction

Southwire Company is one of the world's leading developers, manufacturers, and suppliers of building wire and cable. The company is committed to delivering innovation and impact within the electrical industry, with a focus on sustainability and community engagement. Southwire also emphasizes employee well-being and diversity in the workplace, making efforts to include everyone and support veteran recruitment and employee engagement initiatives.

📋 Description

• Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs) • Analyze contractor behavior, buying patterns, and unmet needs across electrical categories • Develop actionable insights on product usage, installation pain points, and productivity drivers • Build segmentation models (contractor type, application, channel, jobsite needs) • Partner with Product Management and Engineering to embed customer insights into NPI pipeline • Translate insights into product requirements, feature prioritization, and value propositions • Identify whitespace opportunities for new products and adjacent category expansion • Analyze competitor products, channel strategies, and share shifts • Convert complex data into clear, concise insights and recommendations. • Establish best practices for insights methodologies and data integrity

🎯 Requirements

• Bachelor's Degree Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field • 8-11 Years Experience Field(s) of Expertise: Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets. • Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction • Master's degree Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field • 12-14 Years Experience Field(s) of Expertise: Consumer insights, market research, product strategy, or commercial analytics • Certifications/Licenses: Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies • Pragmatic Institute Certification • Certified Market Research Analyst (CMRA) • Insights Association coursework/certifications • Tableau or Power BI certification • Product Management certification

🏖️ Benefits

• 401k with Matching • Family and Individual Insurance Packages (Health, Life, Dental, and Vision) • Paid Time Off & Paid Holidays • Long & Short-Term Disability • Supplemental Insurance Plans • Employee Assistance Program • Employee Referral Program • Tuition Reimbursement Programs • Advancement & Professional Growth opportunities • Parental Leave & More