Sparks Marketing Communications
11 - 50 employees
🤝 B2B
👥 B2C
B2B • B2C • Marketing
Sparks Marketing Communications is a consumer experience agency that specializes in creating interconnected brand experiences through digital, social, experiential, and traditional marketing strategies. The company is passionate about transforming customers into loyal advocates by implementing meaningful moments that resonate with consumers. As a one-stop shop, Sparks Marketing Communications offers comprehensive services from strategy and planning to execution and analysis, ensuring that businesses can meet their consumers effectively. With a team of senior strategists, creatives, and marketers, Sparks is committed to putting customers at the center of their marketing initiatives, fostering sustainable business growth.
Client Strategy Lead
Job not on LinkedIn
🕒 May 20
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Sparks Marketing Communications
11 - 50 employees
🤝 B2B
👥 B2C
B2B • B2C • Marketing
Sparks Marketing Communications is a consumer experience agency that specializes in creating interconnected brand experiences through digital, social, experiential, and traditional marketing strategies. The company is passionate about transforming customers into loyal advocates by implementing meaningful moments that resonate with consumers. As a one-stop shop, Sparks Marketing Communications offers comprehensive services from strategy and planning to execution and analysis, ensuring that businesses can meet their consumers effectively. With a team of senior strategists, creatives, and marketers, Sparks is committed to putting customers at the center of their marketing initiatives, fostering sustainable business growth.
📋 Description
• Lead the development of integrated marketing strategies that connect digital, experiential, retail, social, content, and brand efforts into cohesive campaigns that drive measurable business results. • Translate client business goals into clear strategic direction, actionable campaign plans, audience frameworks, and messaging platforms. • Understand how online and offline marketing channels influence one another, building strategies that create connected customer experiences across IRL and digital touchpoints. • Conduct market research, consumer insight analysis, trend monitoring, and competitive reviews to uncover opportunities and strengthen strategic recommendations. • Partner closely with Creative, Account, Digital, and Production teams to ensure strategic thinking is carried consistently from ideation through execution. • Develop campaign measurement frameworks, KPIs, and reporting approaches focused on performance, conversion, engagement, and business impact, not vanity metrics. • Analyze campaign and program performance across channels, identifying insights, optimization opportunities, and future recommendations for clients. • Participate in and help lead client working sessions, presentations, brainstorms, and planning sessions with confidence and strategic clarity. • Contribute to new business efforts including pitch strategy, campaign concepts, strategic positioning, and proposal development. • Identify opportunities to expand and strengthen client relationships through proactive strategic thinking and innovative marketing solutions. • Stay current on evolving consumer behaviour, digital trends, platform changes, retail dynamics, and experiential marketing innovations to help keep clients ahead of the curve. • Bring a problem-solving mindset, strong communication skills, and the ability to connect high-level strategy to real-world execution.
🎯 Requirements
• Post-secondary education in the business/marketing field • 3–6 years of experience in a marketing strategy or related role (agency experience preferred) • Strong understanding of integrated marketing across digital, experiential, and brand channels • An entrepreneurial mindset • Ability to balance creative thinking with data-driven decision making • Excellent communication and collaboration skills while working across multiple teams • Strong organizational and project management skills with the ability to manage multiple priorities • Proven ability to develop insights and translate them into actionable marketing strategies • Experience working with campaign KPIs, reporting, and optimization • Familiarity with retail, automotive, or consumer product categories is an asset • Experience with paid media, CRM, or performance marketing is an asset.
🏖️ Benefits
• Competitive salary and benefits package • Professional development opportunities and room for career growth • Flexible work environment (remote, with select in-office opportunities based on location)
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