Senior Consultant – Marketing Manager

November 24

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Spring Health

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Healthcare Insurance • Wellness • SaaS

Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

501 - 1000 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Lead the strategy and execution of multi-market Consultant Roadshows, including data analysis, communications and performance tracking to strengthen consultant engagement and influence. • Manage and evolve the Consultant Advisory Council (CAC) owning communications, briefings, membership activation, event content and the 2026 strategy refresh to deepen consultant partnership and drive referral opportunities. • Serve as project lead for the ROI narrative, collaborating with product marketing to strengthen our value story and equip consultants with proof points that drive client conversions. • Plan and execute scalable consultant-facing events (hosted, partner and event-in-a-box programs) designed to increase reach, nurture relationships and generate qualified opportunities through the consultant ecosystem. • Build and optimize consultant nurture programs and Outreach sequences to support ongoing education, engagement and pipeline activation. • Create and manage consultant collateral and assets including landing pages, newsletters, and campaign materials that reinforce our value proposition and accelerate deal influence. • Lead consultant campaigns such as RFP activations, awareness initiatives and seasonal gifting to maintain visibility and drive top-of-funnel activity. • Develop consultant-focused messaging and content that clearly communicates ROI, differentiation, and key outcomes to increase consultant advocacy and influence on employer decisions. • Oversee consultant advertising and sponsorships to expand awareness and reinforce our leadership position across key consulting firms and markets. • Collaborate closely with the Consultant Revenue Team to align marketing initiatives with sales objectives • Oversee consultant marketing budgets to ensure impactful, ROI-driven investment

🎯 Requirements

• Minimum of 5 years of B2B marketing experience, ideally within healthcare, benefits or HR technology, with a strong understanding of the consultant and broker ecosystem and its impact on employer decision-making. • Proven success designing and executing marketing programs that generate measurable revenue, pipeline, and referral growth through consultant or channel partnerships. • Exceptional storytelling, content development, and writing skills with the ability to translate complex value propositions into consultant-ready narratives that drive action. • Strong project management and organizational skills; able to lead multiple programs simultaneously and influence cross-functional teams effectively. • Experience developing executive communications and relationship-based marketing initiatives that drive measurable commercial outcomes. • Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Outreach) to build, launch, and measure channel and consultant engagement campaigns. • Collaborative and proactive approach, with the ability to lead through influence and work seamlessly across marketing, sales, and partnerships to drive shared growth goals.

🏖️ Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type. • Employer sponsored 401(k) match of up to 2% for retirement planning • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • We offer competitive paid time off policies including vacation, sick leave and company holidays. • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents. • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.