Product Marketing Specialist – Lead

🕒 August 4

🌽 Illinois, New York, +2 more states – Remote

🌽 Illinois – Remote 🗽 New York – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $121k - $201k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Sprinklr

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Sprinklr is a leading provider of enterprise software for customer experience management. It offers a unified platform that integrates various digital and social channels to optimize customer engagement and marketing efforts. Key products include Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing, focusing on enhancing customer service, social media interactions, and marketing campaigns. The platform leverages AI technology to provide real-time insights, streamline workflows, and improve productivity. Trusted by some of the world's most valuable brands, Sprinklr aims to deliver consistent and exceptional customer experiences across all touchpoints.

📋 Description

• Own the unified AI messaging architecture across Marketing, Voice of Customer, and Service product suites • Position Sprinklr AI capabilities as platform-wide differentiators • Create an AI-first platform story for technical and business buyers • Ensure consistent AI messaging across websites, sales decks, thought leadership, analyst briefings, and customer communications • Track developments in agentic AI, LLMs, conversational AI, and enterprise AI adoption • Collaborate with product marketing leads across Service, Marketing, and VoC • Identify cross-suite AI value and build cross-product use cases • Contribute to programmatic sales plays involving AI • Support go-to-market strategy and launches for AI Agents, Copilot capabilities, and platform enhancements • Develop launch narratives, positioning frameworks, competitive differentiation, and AI-focused sales plays • Partner with outbound product marketing teams on regional messaging adoption • Build thought leadership content on enterprise AI and agentic AI in customer experience • Track competitive AI positioning and monitor macro AI trends • Support analyst relations for AI-specific briefings and research • Develop content for C-level and technical audiences • Create battle cards, competitive positioning documents, demo scripts, use case documentation, and ROI frameworks • Develop L1-L3 AI enablement content • Own AI-specific website messaging strategy • Build demo libraries showcasing AI Agents and Copilots across Marketing, VoC, and Service scenarios

🎯 Requirements

• 5–8 years of experience in Product Marketing, Technical Marketing, or a closely related role • Strong focus on AI, ML, or AI-native SaaS platforms • Deep understanding of modern AI architectures and ability to translate them into market-facing narratives • Prior B2B enterprise SaaS marketing experience, ideally in CX, marketing technology, or AI-powered platforms • Strong cross-functional collaboration skills • Exceptional storytelling skills for technical and business audiences • Analytical and data-driven approach using market research, competitive intelligence, and win/loss data • Proficiency in agentic frameworks and ability to apply them to automate work and improve team-wide efficiency

🏖️ Benefits

• Voluntary healthcare coverage for employees and family where applicable • Paid time off • Open Mentoring Program • 401k plan with 100% vested company contributions • Flexible paid time off • Holidays • Generous caregiver and parental leaves • Life and disability insurance • Medical, dental, vision, and prescription drug coverage • Discretionary bonus plan, commission plan, and/or equity plan may be available depending on role