Digital Performance Manager

Job not on LinkedIn

September 18

Apply Now

Receive Emails with Similar Jobs

Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

Manufacturing • Hardware • Industrial Solutions

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

📋 Description

• Lead the brand’s paid search strategy to achieve digital KPIs and drive strong results in Google Ads • Collaborate with Brand, Trade Marketing, Digital, and media managers to define effective media strategies and educate stakeholders • Implement, optimize, and monitor campaigns, establish best practices, and drive continuous improvement through testing and analytics • Present strategic insights and campaign performance to executives, ensuring alignment on KPIs and marketing objectives • Partner with agencies and analytics teams for campaign setup, tracking, and performance measurement • Define priorities, drive traffic, and support local markets with creative, data-driven media solutions • Shape digital presence, foster collaboration across cross-functional teams, and support roll-out of search strategy to new markets in 2026

🎯 Requirements

• Strong strategic insight, data analysis, and optimization skills • Expertise in multi-platform performance measurement • Experience managing Always On Search Campaigns • Demonstrated success in improving marketing efficiencies and ROI/ROAS across international markets • Advanced ability to analyze media metrics and deliver actionable insights for both paid and unpaid digital activities • Solid track record of managing agency relationships and working within global, matrixed organizations • Deep understanding of brand fundamentals and insights management • Skilled in Google Ads, Search Ads 360, Google Analytics, Amazon AMS, and third-party measurement tools • Experience in advanced bidding strategies and automation • Creative, proactive, detail-oriented team player with a consumer-centric, results-driven approach • Proven experience planning and managing integrated, cross-channel campaigns in agency or in-house settings

🏖️ Benefits

• Competitive salary and compensation package • Flexibility to balance personal commitments • Entitlements and benefits unique to your country of hire • Career Opportunity: internal career paths and growth across 60+ brands • Learning & Development: access to Lean Academy and online university with certificates and specializations • Diverse & Inclusive Culture • Purpose-driven company initiatives: volunteerism, giving back, and sustainable business practices