SEO Specialist

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November 13

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Steer Health

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Healthcare Insurance • Artificial Intelligence • SaaS

Steer Health is a company specializing in healthcare technology solutions aimed at enhancing patient engagement and operational efficiency in medical settings. The company offers a comprehensive platform powered by artificial intelligence to streamline clinical documentation, automate patient interactions, and expand care delivery through virtual and hybrid care solutions. Steer Health is designed to serve hospitals, medical groups, and other healthcare facilities, providing tools for improving revenue, reducing operational burdens, and boosting patient satisfaction. Their platform integrates with existing healthcare applications, providing seamless EHR integrations and improving workflow efficiency through automation and AI-driven features.

11 - 50 employees

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Perform comprehensive SEO audits and implement SEO checklists for websites and landing pages prior to launch. • Collaborate with development and design teams to ensure SEO best practices are integrated during site build. • Conduct technical SEO reviews (URL structure, meta tags, canonical tags, mobile-friendliness, site speed, schema markup, etc.) before and after deployment. • Monitor and validate SEO performance post-launch to identify and address potential issues. • Conduct in-depth SEO keyword research focused on healthcare-related services, specialties, and patient search behavior. • Build and maintain page-level keyword strategy for website pages and campaign-specific landing pages. • Identify long-tail and local keywords to target patient intent and improve local visibility. • Set up, verify, and optimize Google Business Profiles (GMB) for multiple healthcare locations. • Optimize GMB listings with relevant categories, business descriptions, services, photos, and location-specific keywords. • Ensure consistency across NAP (Name, Address, Phone) citations and third-party directories. • Conduct regular SEO audits to evaluate site performance, identify technical issues, and recommend improvements. • Continuously optimize on-page elements, including metadata, headers, internal linking, and structured data (schema) for healthcare services. • Monitor competitor SEO strategies and adjust client plans accordingly. • Support content development with SEO guidelines, keyword usage, and healthcare-compliant messaging. • Track and report on SEO performance using platforms such as Google Analytics, GA4, Looker Studio, and Google Search Console. • Create monthly reports detailing traffic growth, keyword rankings, GMB performance, and optimization impact. • Use tools such as SEMrush, Ahrefs, Screaming Frog, and Google Keyword Planner for research and audits.

🎯 Requirements

• Minimum 3 years of experience in SEO, with a proven track record of delivering organic growth. • Strong understanding of both technical and content SEO practices. • Hands-on experience with tools such as Google Search Console, GA4, Looker Studio, SEMrush, Ahrefs, and Screaming Frog. • Experience managing and optimizing Google Business Profiles for multi-location businesses. • Familiarity with healthcare regulations (HIPAA compliance, YMYL content standards, etc.) is a strong plus. • Excellent analytical, organizational, and communication skills. • Ability to collaborate cross-functionally with marketing, design, and web development teams. • Experience working with healthcare websites or medical practice SEO is preferred. • Understanding of E-A-T (Expertise, Authoritativeness, Trustworthiness) in healthcare content strategy is preferred. • Familiarity with CMS platforms like WordPress, Webflow, or custom healthcare systems.