Growth Lead – New 4X Strategy Game

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October 18

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Stillfront Group

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Gaming • Entertainment

Stillfront Group is a company that specializes in the development and distribution of online games. With a diverse gaming portfolio, it engages almost 50 million people each month, offering a wide range of genres including both large franchises and niche products. Stillfront focuses on creating positive gaming experiences that are digital, affordable, equal, and sustainable. The company believes in gaming as a force for good and is committed to developing games that provide rewarding hobbies, great social experiences, and strategic challenges.

1001 - 5000 employees

Founded 2010

🎮 Gaming

📋 Description

• Lead the FTUE Strategy from Marketing perspective: Define and own the user-centric strategy from the ad promise to Day 3 retention, focusing on acquisition, onboarding, and early engagement. • Define and segment core and potential target audiences, as well as understand their player behavior and motivations through data analytics & user research. • Design and execute A/B tests across narratives, creatives, and early gameplay. • Develop playable ad concepts and in-game variations to identify highest performing concepts. • Ensure a strict "What You See Is What You Get" principle. • Work directly with Product and Game Design to ensure seamless alignment between marketing and in-game experience. • Conduct marketability tests to validate strategic design decisions. • Define, monitor, and iterate on key funnel KPIs (IPM, conversion, D1/D3 retention, LTV, ROAS). • Work hands-on with the tracking analyst and data teams to validate test setups, avoid bias, and ensure trustworthy KPIs. • Build scalable UA foundations and reporting frameworks for later growth phases. • Partner with central Stillfront marketing units and vendors to access best-in-class data, tech, and creative support. • Develop and execute a comprehensive paid, earned, and owned channel marketing strategy and CRM/community strategy for soft launch.

🎯 Requirements

• 5+ years of hands-on experience in Marketing for free-to-play mobile games • Proven success in user-centric product marketing, creative testing, playable ad design, and early-market validation • Deep understanding of conversion funnels and the critical link between creative promise and early gameplay • Solid understanding of campaign setup and optimization in Facebook ads, Google Ads, AppLovin and other standard networks in mobile marketing • Hands-on mentality, there is no UA team to start with (but central teams to support if needed) • Experience with tracking and attribution systems (e.g., MMPs, Adjust, AppsFlyer, Firebase) • Strong analytical mindset with solid skills in Google Sheets/Excel, Tableau, or Looker • Familiar with A/B testing, cohort analysis, and campaign performance evaluation • Excellent communication and cross-functional collaboration skills – comfortable working side by side with Product and Design • Fluent in English; German is welcome but not required • Experience with building and leading a marketing team is a plus.

🏖️ Benefits

• Fully remote or hybrid in Hamburg/Germany flexibility • Competitive benefits • Long-term career opportunities