Marketing Manager

Job not on LinkedIn

October 24

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Apply Now

Receive Emails with Similar Jobs

STRATACACHE

WebsiteLinkedInAll Job Openings

Hardware • SaaS • B2B

STRATACACHE is a global provider of digital signage hardware, software and managed services that help brands deploy, manage and monetize large-scale in-store and out-of-home display networks. The company offers a content management system for scalable digital signage, all-in-one shelf-edge displays, digital menu boards, outdoor displays, tablets, sensor technology and data & analytics, plus professional support and installation services for markets such as retail, QSR, airports, stadiums and convenience stores. STRATACACHE focuses on localization, personalization and programmatic content distribution to drive customer engagement and retail media networks.

501 - 1000 employees

Founded 1999

🔧 Hardware

☁️ SaaS

🤝 B2B

📋 Description

• Enhance and increase marketing activities promoting PRN solutions for in-store retail media networks • Strategize and lead tactical execution marketing activities that will drive leads, promote brand awareness and showcase the value of PRN • Collaborate with PRN subject matter experts and marketing specialists to establish and prioritize revitalization of the PRN brand • Work directly with PRN leaders to establish needs for B2B sales conversations about our technology solutions • Execute development of marketing assets including presentations, sell and spec sheets, marketing messaging and direct/mass communications • Work with writing, design and web team members to contribute to content creation and marketing assets • Collaborate with sales, on-site event, facilities and marketing automation teams on execution of promotional events or on-site meetings • Strategy and execution of activities that drive in-bound leads, as well as reporting on current metrics • Understand the ever-changing global competition for technology that impacts the shopper, audience, and guest experience

🎯 Requirements

• Bachelor degree in Marketing, Communications or related field, or proven experience in a marketing, product marketing or communications role • 5+ years of experience in a marketing or communications role required • B2B and/or technology experience is a bonus • Knowledge of product marketing fundamentals and comfort working with experts and sales leaders to promote PRN’s solutions • Demonstrated ability to contribute to content creation • An interest in technology and how it impacts everyday life, especially in retail, restaurants, and hospitality venues • Proficiency in website management fundamentals, website updating and WordPress • Understanding or proficiency in marketing automation and automation platforms • Knowledge of Pardot and/or Salesforce is preferred • Proficiency in social media platforms and strategy • A solid understanding of PPC strategy, SEO, SEM is a plus • Ideas and strategies to drive in-bound leads • Understanding of budget, project and event management • Comfort with assisting with events and greeting guests at the facilities • Excellent communication skills and ability to collaborate with web and design teams • Strong project coordination skills and experience working with an agency style marketing team.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities