Head of Marketing – B2C Growth, Brand

Job not on LinkedIn

November 5

Apply Now

Receive Emails with Similar Jobs

StudySmarter | Vaia

WebsiteLinkedInAll Job Openings

Education • SaaS • B2C

StudySmarter | Vaia is an all-in-one learning platform designed to provide students with a comprehensive set of tools and resources to facilitate effective learning. The platform offers a variety of educational content across multiple subjects, including biology, chemistry, languages, and more. It features learning aids such as flashcards, an AI-powered personal assistant, notes, study plans, spaced repetition, and access to practice exams to improve understanding and retention. StudySmarter is user-friendly and accessible via a mobile app on iOS and Android devices, supporting students, apprentices, and educators in improving academic performance. The platform aims to make learning customizable and efficient through its AI capabilities, enabling users to upload and create personalized learning materials.

201 - 500 employees

Founded 2018

📚 Education

☁️ SaaS

👥 B2C

📋 Description

• Lead the evolution of StudySmarter into a truly global consumer lovebrand • Identify and prioritize the most promising acquisition and brand growth levers, based on data, market trends • Build and scale user acquisition across Paid (Meta, TikTok, Google, Apple Search Ads), SEO and AI‑assisted workflows, ASO, creators and influencers, content, affiliates and partnerships, campus and community activations • Closely work together with our product team to drive deep analysis of our acquisition funnels, user behavior, and LTV:CAC dynamics to spot opportunities and optimize ROI • Run a tight experimentation engine: clear hypotheses, rapid landing page builds, creative iteration, and A/B tests with sound measurement • Project management responsibility to drive cross-functional initiatives from 0 to 1 • Own reporting and decision frameworks for channel performance, attribution, and retention across GA4/Amplitude plus an MMP (AppsFlyer) • Write copy, brief and build creatives, ship campaigns, then refine based on results

🎯 Requirements

• 3–6 years of experience in B2C growth marketing (mobile + web), ideally in fast-growing tech or consumer brands/apps • A track record of acquiring large volumes of users (millions+) through a mix of performance, organic, and community-led channels • Experience with social media and community building, from strategy to content to growth • A highly creative eye for trends, design, and engagement mechanics • Strong understanding of UA metrics, funnel analytics, and LTV/CAC economics • Executional knowledge of SEO/AIO, influencer/creator campaigns, affiliate/partnerships content strategy, and copywriting, growth hacking • A deep interest in brand and design, you know what good looks like and how to do it again • Project management skills to own complex, multi-channel initiatives from idea to execution • Fluency in German and English.

🏖️ Benefits

• Total ownership and speed - we enable you to get things done • A truly flexible, fun, trust-based culture with the smartest minds to work with • Your work will be seen, measured, and celebrated - and you'll directly shape the future of one of Europe's top edtech companies • Be part of a purpose-driven company that values creativity, ownership, and velocity