Sun Gro Horticulture
Agriculture • B2B • Retail
Sun Gro Horticulture is North America’s largest producer of horticultural-grade peat and the largest distributor of peat moss and peat and bark-based growing mixes. Established in 1929, it serves North America's top greenhouse and nursery growers, shipping over 70,000 truckloads of soil products annually. The company offers a wide array of professional and retail products, including high-quality soilless growing mixes and organic amendments, backed by technical specialists with advanced degrees in plant science and nutrition.
501 - 1000 employees
Founded 1929
🌾 Agriculture
🤝 B2B
🛒 Retail
Senior Brand Manager
Job not on LinkedIn
October 22
Sun Gro Horticulture
Agriculture • B2B • Retail
Sun Gro Horticulture is North America’s largest producer of horticultural-grade peat and the largest distributor of peat moss and peat and bark-based growing mixes. Established in 1929, it serves North America's top greenhouse and nursery growers, shipping over 70,000 truckloads of soil products annually. The company offers a wide array of professional and retail products, including high-quality soilless growing mixes and organic amendments, backed by technical specialists with advanced degrees in plant science and nutrition.
501 - 1000 employees
Founded 1929
🌾 Agriculture
🤝 B2B
🛒 Retail
📋 Description
• The Senior Brand Manager is responsible for overseeing and managing the development and execution of brand strategies. • Conducting market research to identify opportunities for brand growth and differentiation. • Overseeing the creation and execution of marketing campaigns. • Defining and managing brand communication objectives. • Analyzing competitors' brands. • Providing management with brand performance reports, insights, and recommendations. • Leading customer insights research. • Recommending the strategic direction for the brand. • Collaborating with cross-functional teams. • Managing brand budgets and allocation of resources.
🎯 Requirements
• B.S. Degree in Marketing, Business Administration, or a related discipline, with 5+ years of previous brand management and/or sales experience. • Strong knowledge of the company's brand portfolio and the ability to recognize competitive activities in the marketplace.
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