
SaaS • Marketing
Swayable is a leading pre-market testing platform that helps brands, agencies, and campaigns enhance their marketing strategies through data-driven insights. By utilizing advanced statistical methods, including randomized controlled trials, Swayable provides robust data on messaging persuasion, measuring factors such as brand lift, purchase intent, and audience segmentation. Trusted by top brands like Airbnb, Paramount, and Amazon, Swayable enables users to test various media forms, including videos, packaging, and campaign messaging, providing actionable insights within 24 hours. Co-founded by PhDs James Slezak and Valerie Coffman, the company focuses on transforming marketing strategies by unlocking the power of persuasion through data science.
51 - 200 employees
☁️ SaaS
💰 Seed Round on 2019-04
June 3

SaaS • Marketing
Swayable is a leading pre-market testing platform that helps brands, agencies, and campaigns enhance their marketing strategies through data-driven insights. By utilizing advanced statistical methods, including randomized controlled trials, Swayable provides robust data on messaging persuasion, measuring factors such as brand lift, purchase intent, and audience segmentation. Trusted by top brands like Airbnb, Paramount, and Amazon, Swayable enables users to test various media forms, including videos, packaging, and campaign messaging, providing actionable insights within 24 hours. Co-founded by PhDs James Slezak and Valerie Coffman, the company focuses on transforming marketing strategies by unlocking the power of persuasion through data science.
51 - 200 employees
☁️ SaaS
💰 Seed Round on 2019-04
• Swayable is a fast-growing, cloud analytics product that measures public opinion and the impact of messages and advertising content on it. • Its 30-person team is backed by top technology and social impact investors, including Y Combinator. • Founded in 2018 by two physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. • Clients include major consumer-facing brands (Airbnb, Square, Paramount Pictures, Amazon), researchers (MIT, Yale, Stanford) and mission-aligned advocacy campaigns (including multiple Democratic Presidential candidates). • Joining Swayable means being on a team whose work changes the course of history. • The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.
• 5+ years of experience in sales focused on consumer research, advertising, or marketing data • Demonstrated track record of delivering against quota and excelling in a highly competitive market • Exceptional communication, presentation and relationship building skills • Excellent knowledge of marketing and research industry trends, technology platforms and pricing models • Ability to think strategically, strong understanding of traditional and contemporary sales dynamics, tactics and strategies • Strong working knowledge of Microsoft Office and CRM software (Excel, Word, PowerPoint, Hubspot and Salesforce.com or equivalent) • Ability to work autonomously - stay organized and show/track progress weekly to management • Ability to work remotely - flexible to work hours that spack time zones to support clients and internal meetings
• 100% Medical, Dental • Generous PTO • Equity options • 401k plan • Ongoing professional development investments • Amazing company culture
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