Senior Account-Based Marketing Manager

September 28

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $100k - $150k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Swiftly, Inc.

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Transport • Software

Swiftly, Inc. is a company that specializes in enhancing public transit through a comprehensive data platform. Their services focus on improving real-time passenger information, operational efficiency, and predictive insights for transit agencies. With a digital platform that supports transit management, Swiftly provides tools to optimize scheduling, planning, and customer service in public transport. The company aims to streamline the flow of information and enhance the decision-making process for transit operators to boost the overall passenger experience.

51 - 200 employees

🚗 Transport

💰 Private Equity Round on 2020-12

📋 Description

• Own and drive Swiftly’s ABM strategy — build and scale Swiftly’s ABM program, expanding from 10 to 50+ strategic accounts and directly influencing pipeline and revenue growth. • Partner closely with Sales and Customer Success by shaping joint account strategies that unlock pipeline growth, accelerate expansion, and strengthen customer partnerships. • Lead the creation and execution of high-impact, multi-channel campaigns that deliver personalized engagement, resonate with executive decision-makers, and influence key opportunities. • Develop scalable messaging frameworks, content strategies, and toolkits that enable global teams to deliver personalized, consistent, and impactful ABM campaigns. • Increase market awareness by owning our paid media strategy across LinkedIn, Google Ads, and industry partnerships. • Own the strategy and evolution of our ABM tech stack, ensuring we can effectively scale programs by integrating new tools that enhance measurement, targeting, and impact reporting. • Build reporting frameworks to measure success-tracking campaign performance, pipeline creation, conversion velocity, and influenced revenue. • Champion ABM across the organization, embedding best practices, educating stakeholders, and driving alignment across functions.

🎯 Requirements

• 6–8+ years of experience in B2B marketing, with at least 3 years in account-based marketing or a closely related role. • Proven track record of building and scaling ABM programs that drive measurable pipeline, expansion, and customer adoption. • Strong experience with paid media strategy and execution (LinkedIn, Google Ads, industry publications) • Strong knowledge of account segmentation, targeting, and personalization strategies. • Highly cross-functional and collaborative; experience partnering with Sales, Customer Success, and Marketing. • Analytical mindset with experience using data and tech stacks to measure ABM performance, optimize campaigns, and demonstrate ROI. • Passion for public transit and mission-driven work. • Experience marketing to government or public sector agencies (preferred). • Familiarity with transit, mobility, or transportation-related industries (preferred). • Hands-on experience with ABM platforms and tools (preferred).

🏖️ Benefits

• Competitive salary • Equity compensation for every employee • Medical, Dental and Vision • Retirement with Employer Match • Flexible Spending Account (FSA) • Home office setup reimbursement • Monthly cell/internet reimbursement • Monthly "Be Well" stipend • Flexible PTO with a recommended minimum • Flexible work environment • 16 paid holidays, including holidays in months without US national holidays • 8 fully paid weeks of leave for child birth/adoption