Product Marketing Manager

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Swoogo

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SaaS • B2B • Enterprise

Swoogo is an event management platform that offers a comprehensive solution for planning and executing various types of events, including in-person, digital, and hybrid events. It provides tools for registration, event marketing, logistics, data insights, and integrations with other business solutions. Swoogo is known for its customizable platform that supports seamless integration and flexibility, making it suitable for enterprises, tech companies, agencies, and more. The platform is designed to enhance attendee engagement and streamline event logistics while ensuring data security and compliance. Swoogo prides itself on offering excellent in-house support and cooperative tech ecosystems.

51 - 200 employees

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 $20M Series B on 2022-02

📋 Description

• Translate product capabilities into customer value propositions that drive sign-ups, activations, and expansions. • Partner with Demand Gen to create campaigns that tie product value to pipeline and revenue. • Analyze user journey metrics (activation, adoption, conversion, churn) to identify friction points and opportunities. • Contribute to positioning and messaging for Swoogo’s platform, ensuring it resonates with our ICPs and differentiates Swoogo in the market. • Own product launches from end-to-end in collaboration with Product & Engineering, Sales, Marketing, and CX (positioning → messaging → sales enablement → measurement). • Create sales enablement resources (key messaging, battlecards, sales decks, landing pages) that help our teams close deals faster and smarter. • Conduct market, competitive, and customer research to uncover insights that shape product roadmap and GTM strategy. Package insights up for sales and update regularly. • Translate technical features into compelling content (blog posts, web copy, videos, webinars) that highlight customer outcomes and product ROI. • Enable internal teams (Sales, CX, Marketing) with consistent, up-to-date product knowledge and competitive intelligence. • Build strong relationships with Product & Engineering teams to bring the voice of the market into roadmap decisions. • Design and optimize onboarding flows, freemium trials, or product tours to improve time-to-value. • Work with in-app engagement and messaging platforms (Appcues) to educate and convert users.

🎯 Requirements

• 3–5 years of B2B SaaS product marketing experience, with hands-on involvement in Product-Led Growth (PLG) strategies. • Success supporting GTM motions for product launches and driving adoption post-launch. • Has supported a multi-product organization. • Strong storytelling skills—you can distill technical concepts into crisp, compelling messaging. • Experience creating sales enablement content that empowers teams to win. • Experience designing and optimizing onboarding flows, freemium trials, or product tours to improve time-to-value. • Familiarity with marketing and sales tools (Hubspot, Salesforce, Highspot, or equivalents). • Track record of collaborating with Product, Sales, and Marketing to deliver results. • Excellent written and verbal communication skills; you can adapt tone and format to audience and channel. • Ability to manage multiple projects in a fast-paced, collaborative environment. • Comfort using market research, win/loss analysis, and data to guide strategy and decisions.

🏖️ Benefits

• Learn more about Swoogo • how we work • and our Perks & Benefits.