Digital Marketing Lead

November 20

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Talent 360 ME

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HR Tech • B2B • Enterprise

Talent 360 ME is your dedicated HR management partner, specializing in providing outsourced HR services to startups and SMEs. Their team of specialized HR consultants helps businesses focus on growth by managing recruitment, onboarding, payroll, performance, and compliance, while ensuring access to advanced HR technologies and resources. Talent 360 aims to streamline HR processes, mitigate compliance risks, and enhance overall productivity within organizations, enabling founders and CEOs to concentrate on core business objectives.

51 - 200 employees

Founded 2018

👥 HR Tech

🤝 B2B

🏢 Enterprise

📋 Description

• Own SiFi’s digital growth engine • Drive measurable pipeline through smart demand-gen, high-quality lead generation, and data-driven decision-making • Build and run always-on demand-generation and lead-generation programs across paid social, search, and retargeting • Own email marketing: segmentation, automation flows, lifecycle campaigns, and performance optimization • Develop and execute account-based marketing (ABM) plays for priority accounts • Analyze funnel performance, attribution, and campaign ROI — making decisions based on data, not guesswork • Maintain dashboards to track CPL, CAC, conversion rates, and pipeline contribution • Own all digital marketing reporting: weekly, monthly, and campaign-specific performance reports • Coordinate with sales to align campaigns with ICP, messaging, and lead quality expectations • Brief and manage external agencies/freelancers when needed • Continuously experiment with new channels, creatives, landing pages, and funnel optimizations • Prepare monthly demand-gen plans tied to clear targets, budgets, and expected outcomes

🎯 Requirements

• 5+ years in digital marketing, ideally in B2B SaaS or Fintech • Strong experience in performance marketing, analytics, and marketing automation • Deeply data-driven mindset — able to extract insights, identify patterns, and act fast • Strong reporting skills: dashboards, insights, and translating data into action • Self-managed, organized, and effective in a remote setup • Excellent up to Fluent in English is a MUST.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities