Director of Product Marketing

🕒 August 7

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Talkiatry

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

👥 B2C

Healthcare • B2C

Talkiatry is a virtual psychiatry provider that delivers 100% online psychiatric care and medication management. The platform matches patients to licensed psychiatrists and other clinicians, offers follow-up care with the same provider, and treats conditions such as ADHD, anxiety, depression, bipolar disorder, OCD, PTSD, insomnia and peripartum/postpartum needs. Talkiatry operates in-network with major insurers, provides copay estimates, a patient portal, and resources like quizzes and medication information. The site notes its clinicians average 10 years of experience, represent multiple subspecialties, and speak many languages.

📋 Description

• Develop and own Talkiatry's clinician positioning, messaging, and employer value proposition • Own and evolve the employer brand across key clinician audiences • Conduct and synthesize quantitative and qualitative clinician research • Represent the clinician voice across Operations, Clinical, Product, Marketing, and Talent Acquisition • Plan and execute recruitment marketing campaigns from awareness through completed application • Own and grow the career site, LinkedIn, Glassdoor, clinician CRM, and lifecycle programs • Drive demand generation across web, Doximity, LinkedIn, Indeed, and other paid and organic channels • Enable Talent Acquisition with messaging, materials, and audience insights • Manage external agencies, contractors, and media partners • Collaborate cross-functionally to optimize the candidate journey and integrate clinician-focused initiatives into broader marketing • Create clinician-facing landing pages, emails, recruiting collateral, and thought leadership content • Track applicant volume, cost per qualified applicant, conversion to hire, spend, and go-to-market priorities

🎯 Requirements

• 10+ years of product marketing or consumer marketing experience; candidates with 8+ years of exceptional, directly relevant experience will also be considered • Experience owning business-critical launches and multi-stakeholder go-to-market initiatives • Deep expertise in positioning, messaging, and go-to-market strategy • Track record of turning audience research into differentiated value propositions • Strong quantitative and qualitative audience research and insight skills • Hands-on experience owning and operating marketing channels, including web, career sites, organic social, CRM/lifecycle, or paid media • Healthcare provider or clinician marketing experience preferred, not required • Exceptional storytelling and communication skills • Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation • Strong analytical abilities • Ability to collaborate across functions and manage multiple priorities • Bachelor's degree required • Master's degree preferred • Authorization to work in the U.S.; Talkiatry participates in E-Verify

🏖️ Benefits

• Medical, dental, and vision effective day one of employment • 401K with match • Generous PTO plus paid holidays • Paid parental leave • Learning and professional development opportunities • Team well-being focus • Bonus offered