Marketing Analytics Manager

🕒 July 9

🇺🇸 United States – Remote

💵 $118.1k - $147.8k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📉 Data Analyst

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Tandem Diabetes Care

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🏭 Manufacturing

🔧 Hardware

Healthcare • Manufacturing • Hardware

Tandem Diabetes Care is a medical device company that designs and manufactures insulin pumps and automated insulin delivery systems powered by its Control-IQ+ predictive algorithm. Its products, including the t:slim X2 and Tandem Mobi, integrate with continuous glucose monitors and compatible smartphones, support remote software updates, and are accompanied by mobile and cloud-based applications, training, and 24/7 support to help people manage insulin therapy.

📋 Description

• Supports measurement and insights across HCP and patient marketing, from awareness and engagement through lead capture, qualification, field conversion, therapy starts/orders, and retention/renewal • Helps maintain and improve the measurement framework that connects marketing activity to downstream commercial outcomes • Works under Commercial Analytics COE and partners closely with Sales Analytics and Marketing to standardize KPIs, improve attribution and ROI reporting, support test-and-learn measurement, and translate performance trends into practical actions • Provides marketing funnel inputs to support planning and forecast discussions, including lead volume, conversion rates, campaign timing, and known operational constraints • Maintains a consistent measurement framework across HCP and patient journeys, connecting marketing activity to downstream commercial outcomes • Partners with the COE, Sales Analytics, Marketing, Finance, Strategy, IT/Data, CRM, and marketing automation teams to standardize KPI definitions, audience logic, routing rules, reporting requirements, and documented assumptions • Develops and maintains recurring dashboards, weekly performance views, monthly scorecards, and leadership-ready summaries that provide trusted, consistent views of marketing and funnel performance • Supports attribution and ROI reporting across patient and HCP marketing channels • Applies practical measurement methods, including first-touch, last-touch, rules-based attribution, and more • Conducts segmentation and targeting analysis for HCP and patient programs • Links HCP marketing exposure to field execution and downstream outcomes • Measures the patient funnel from lead capture through qualified lead, conversion, order/start, and retention/renewal

🎯 Requirements

• Strong understanding of funnel analytics, KPI design, campaign measurement, attribution concepts, and ROI reporting • Hands-on experience with BI tools such as Power BI, Tableau, or Looker; Power BI experience preferred • Strong SQL skills required, including data extraction, joins, aggregations, data validation, and performance reporting logic • Experience building data science models in Python or R required • Working knowledge of CRM and marketing automation platforms such as Salesforce, Eloqua, Marketo, HubSpot, or similar systems • Ability to work with imperfect data, identify quality issues, document assumptions, and explain limitations clearly • Experience partnering with Marketing, Sales, Finance, Strategy, IT/Data, or Operations stakeholders • Healthcare, medtech, pharma, diabetes, or regulated industry experience preferred • Exposure to campaign lift analysis, pre/post analysis, matched market comparisons, or basic holdout testing preferred • Experience with web analytics, tagging, UTM governance, digital media reporting, or customer journey analytics preferred • Familiarity with privacy-safe measurement, consent rules, and compliant analytics practices in a regulated environment preferred

🏖️ Benefits

• Health care benefits such as medical, dental, vision available your first day • Health savings accounts and flexible saving accounts • 11 paid holidays per year • A minimum of 20 days of paid time off (with accrual starting on day 1) • Access to a 401k plan with company match • Employee Stock Purchase plan