Marketing Manager, Rosetta Stone Consumer

Job not on LinkedIn

August 9

Apply Now

Receive Emails with Similar Jobs

Teachers Pay Teachers

WebsiteLinkedInAll Job Openings

Education • Marketplace • B2C

Teachers Pay Teachers is an online marketplace where teachers can buy and sell original educational materials. The platform allows educators to share resources, lesson plans, and teaching tools, fostering a community of collaboration. It provides an opportunity for teachers to earn income from their own materials while gaining access to diverse educational content created by other educators.

51 - 200 employees

Founded 2006

📚 Education

🏪 Marketplace

👥 B2C

💰 Private Equity Round on 2014-12

📋 Description

•Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers •Refine and build out Rosetta Stone’s consumer brand messaging •Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more •Ensure alignment of consumer marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing •Develop and execute marketing plans and messaging to support new product/feature launches •Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions •Manage the dedicated Rosetta Stone email marketing team and oversee email strategy •Manage and mentor 1 Marketing Associate, with opportunity to add headcount

🎯 Requirements

•9+ years of brand marketing and/or integrated marketing experience, including with consumer-facing brands •Minimum of 2-3 years of managing, coaching, and motivating direct reports •Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources •Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count •You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal •Interpersonal skills: You’re both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams