Senior Director, Copy

Job not on LinkedIn

🕒 April 3

🏄 California – Remote

🏄 California – Remote

💵 $168.9k - $200k / year

⏰ Full Time

🟠 Senior

👔 Director

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Team Beachbody

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

Team Beachbody is a home-based business that focuses on providing leading fitness programs and products designed to help individuals achieve their health and wellness goals efficiently. With a growing network of representatives, Team Beachbody aims to revolutionize the wellness and fitness industry by making quality fitness resources more accessible to a wider audience.

📋 Description

• Lead copy development across the full BODi portfolio and all major consumer touchpoints • Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and additional brand and marketing needs • Elevate the standard of writing across the organization so the work is sharper, more persuasive, more emotionally resonant, and more effective at driving action • Partner with senior creative leadership to help define, refine, and steward the verbal identity of BODi and its sub-brands • Ensure each brand has a clear, distinctive voice while maintaining consistency across the portfolio • Be an expert in direct-to-consumer sales copywriting • Write sharp, effective hooks that stop attention immediately and pull the customer into the message • Lead the content arm of the creative department

🎯 Requirements

• Strong expertise in direct-to-consumer sales copywriting • Bachelor's degree in related field or equivalent experience preferred • 10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment • Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels • Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment • A player-coach mindset • Experience managing writers, freelancers, and cross-functional content contributors • Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft • Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders

🏖️ Benefits

• annual bonus opportunity • employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave paid at 100% • employee perks & discounts • training & career development • generous PTO