Content Marketing Manager

2 days ago

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TechnologyAdvice

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B2B • eCommerce • Media

TechnologyAdvice is a media and technology company that provides insights and recommendations on business-to-business (B2B) technology products and services. The company specializes in helping organizations make informed purchasing decisions by offering expert analysis and comparisons of various software solutions including HR software, CRM, project management tools, and business intelligence systems. Through data-driven analysis and extensive research, TechnologyAdvice aims to simplify the technology buying process and provide valuable resources for businesses looking to implement new digital solutions.

201 - 500 employees

🤝 B2B

🛍️ eCommerce

📱 Media

📋 Description

• Develop, manage, and optimize our Content Marketing and Thought Leadership programs to help TechnologyAdvice create a highly engaged following of B2B marketing professionals. • Manage our blog, research report, handbook, and eBook strategies, including content writing/production and managing delivery from various internal contributors. • Own our bi-weekly Marketing Insiders newsletter with the goal of increasing our subscriber base quarter-over-quarter because people love it so darn much. • Act as the showrunner for our forthcoming “Demand’splaining” podcast including guest recruitment, episode recording preparation, and editing/publishing of final content. • Source, create, and edit video content for new LinkedIn, Instagram, and YouTube channels. • Manage the planning and delivery of timely research reports that position TechnologyAdvice as a leading authority on B2B Buyer Trends and Demand Generation strategies. • Work closely with other team members to align our content strategy with our demand generation, sales enablement, and account-based marketing programs. • Track and report on the impact of various content and thought leadership programs.

🎯 Requirements

• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward. • Bachelor's degree in marketing, communications, or a related field. • 3+ years of professional experience in B2B Content Marketing, Social Media, Communications, or a related role. • Genuine passion for understanding audiences and adding material value to their lives each and every day. • Strong understanding of inbound marketing and SEO strategies. • Excellent writing, communication, and storytelling skills. • Proven experience writing impactful articles, guides, or blog content. • Comfortable with basic multimedia editing and production techniques. • Detail-oriented, organized, and able to manage multiple projects simultaneously. • Flexibility to work in a high-velocity and rapidly changing environment. • Solution-oriented self-starter.

🏖️ Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives. • Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays. • Remote-First Culture: Work from the comfort of your home. • Flexible PTO: Take the time you need, when you need it. • Health Coverage: Medical, dental, and vision plans for you and your family. • Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage. • 401K with Match: Secure your future with our company-matched retirement savings. • Paid Parental Leave: Support for new parents during life’s special moments. • Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements. • Pet Insurance: Care for your furry family members. • Speaker Series Bonus: Present in our monthly speaker series and earn a bonus. • Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning. • Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years. • In-Office Perks: Enjoy catered lunches for our in-office team.