Content Strategy Manager – Healthcare

November 16

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Terra

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B2B • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

51 - 200 employees

🤝 B2B

📋 Description

• Collaborate with clients to define project goals and present strategic recommendations with clarity and confidence. • Develop tailored content strategies that align with business objectives, audience needs, brand voice, and regulatory guidance. • Conduct and apply research to inform your recommendations and content development. • Write and edit content across formats, ensuring clarity, accuracy, and alignment with brand and compliance standards. • Ensure all deliverables meet or exceed expectations through thoughtful execution and independent ownership of workstreams. • Work closely with the client to gather input, align on messaging, and respond to feedback across iterative review cycles. • Help develop toolkits, templates, and guidelines that support content rollout. • Build strong relationships with client teams through proactive communication, strategic insight, and reliable delivery. • Partner with our SEO, paid media, design, and development teams to ensure seamless delivery of multichannel, multiformat content campaigns. • Identify opportunities to improve content processes, strengthen strategic alignment, and enhance the overall partnership.

🎯 Requirements

• You’re a strategic thinker with 7+ years of experience, including at a creative or digital agency, leading client-facing projects and crafting effective content strategies. • You’re a strong communicator who’s confident presenting recommendations to senior stakeholders. • You’re a skilled writer and editor with a knack for producing polished, high-impact content across formats like articles, webpages, emails, social, and display ads. • You bring clarity, consistency, and creativity to every piece of content, ensuring alignment with brand voice, business goals, and audience needs. • You’re deeply familiar with or highly motivated to learn the nuances of the healthcare sector. • You are a collaborative, confident leader who excels at building relationships and working with cross-functional teams. • You are detail-oriented and highly organized. • You are skilled at managing your time and establishing priorities while remaining flexible to adapt to shifting client demands. • You bring some or all of the following capabilities: • Skilled at creating presentation decks that clearly articulate strategic recommendations • Proficient in SEO research and keyword strategy • Familiar with UX writing principles and best practices • Comfortable working in Figma and collaborating with design teams • Excited to build content that performs on social media, including through A/B testing

🏖️ Benefits

• In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year • 100% company funded health insurance, with dental and vision options • Paid parental leave • 401(k) plan to help save for your future • Permanent remote work option • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend and quarterly employee appreciation gift • One-time reimbursement for work from home equipment • Monthly team bonding sessions • Pre-tax commuter benefits • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day