Director of Search Experience

🕒 July 27

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TextExpander

11 - 50 employees

Founded 2005

☁️ SaaS

⚡ Productivity

🤝 B2B

💰 $41.4M Private Equity Round - TextExpander on 2022-07

SaaS • Productivity • B2B

TextExpander is a cross-platform text expansion and productivity tool that lets users insert frequently used text (snippets) — emails, boilerplate, phrases, URLs, and fill-in-the-blank templates — via abbreviations or quick search. It works on Mac, Windows, Chrome, iPhone and iPad, and includes team-sharing, centralized snippet libraries, AI-powered recommendations, and enterprise features (SOC 2/3, HIPAA, single sign-on, SCIM). TextExpander targets teams across functions (support, sales, recruiting, healthcare, operations) to standardize messaging, reduce repetitive typing, and improve consistency and compliance.

📋 Description

• Set the overarching strategy across SEO, AEO, and GEO • Own the organic channel roadmap and translate it into a quarterly execution plan • Ensure TextExpander is accurately and favorably surfaced in AI outputs • Monitor brand mentions, competitive positioning, and factual accuracy across AI outputs • Own backlink and domain authority strategy • Own the entire surface area of customer search discovery outside paid media • Own the numbers: organic sessions, trial starts, purchases, and ARR attributed to organic channels • Forecast and report against these metrics regularly

🎯 Requirements

• 6+ years in SEO with a demonstrable track record of driving organic growth for a B2B SaaS product • Deep, hands-on fundamentals in Technical SEO • You can diagnose a crawl issue, spec and implement a schema change, and fix a Core Web Vitals problem without waiting on a developer • You write well and have published content that ranked or drove measurable results • Demonstrated experience improving AI engine metrics • Mastery of Ahrefs or Semrush, Google Search Console, and GA4 • Motivated by traffic → trials → revenue, not just rankings.

🏖️ Benefits

• High level of autonomy in your role • Motivated and creative teammates • Flexible schedule • Employment benefits: Healthcare plans • Paid vacation and sick leave • Company-paid Short- and Long-Term Disability Insurance • Company-paid basic life insurance • Paid Parental Leave Policy • 401(k) plan / RRSP plan

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