The Channel Company
B2B • Enterprise • Media
The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.
501 - 1000 employees
🤝 B2B
🏢 Enterprise
📱 Media
💰 Venture Round on 2016-12
Partner Marketing Manager – GSI
November 6
🌵 Arizona – Remote
🏄 California – Remote
+27 more states
💵 $70k - $85k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
🎡 Marketing
The Channel Company
B2B • Enterprise • Media
The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.
501 - 1000 employees
🤝 B2B
🏢 Enterprise
📱 Media
💰 Venture Round on 2016-12
📋 Description
• Support and help shape global go-to-market (GTM) strategies with GSI partners • Partner with GSI and AWS stakeholders in planning sessions to define objectives, KPIs, and campaign roadmaps • Act as a key marketing liaison to AWS partners • Build compelling joint value propositions and solution messaging with partners • Manage global MDF (Marketing Development Funds) allocation, agency coordination, and ROI tracking • Track and analyze campaign performance, pipeline influence, and partner-sourced revenue
🎯 Requirements
• 2-3+ years’ experience working at a vendor or partner company (GSI, SI, ISV, Distributor) performing in a marketing role • background in B2B marketing or agency environments required • proven success in developing and executing joint GTM strategies and ABM campaigns • experience in the tech industry is a plus • experience managing budgets, agencies, and cross-functional teams • strong analytical mindset—you enjoy measuring performance and optimizing for better results • proficient in Microsoft Excel, PowerPoint, and Outlook
🏖️ Benefits
• medical • dental • vision • tele-health • disability • life insurance • health savings accounts • paid parental leave • company matched 401k • unlimited PTO • sick time • 15 company paid holidays
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